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26
February 2024
East Imperial
plc
("East Imperial" or the
"Company")
Interview with US Commercial
Director, Jaron Berkhemer
East Imperial plc, the global
purveyor of super-premium beverages, highlights the recent
Director's Talk interview conducted by its US Commercial Director,
Jaron Berkhemer, in which he discusses the Company's strategic
efforts to enhance its presence in the US market. Jaron shares
insights into the significance of quality mixers in elevating the
cocktail experience and East Imperial's commitment to authenticity,
heritage, and tradition.
He goes on to highlight recent
partnerships, growing consumer trends, and East Imperial's overall
vision for leading the premium mixer category in the United
States.
Jaron, who joined East Imperial in
August 2023 to spearhead US Operations, has a strong track record
in delivering growth in the Beverage and Spirits industries, having
previously held senior sales and marketing positions with Bulldog
Gin (which quickly became the fourth largest Gin category in the
United States, and was bought out by Private Equity), Lucas Bols
B.V. and Q Mixers.
Link to interview:
https://www.directorstalkinterviews.com/east-imperial-elevating-the-us-mixer-market-video/4121143885#:~:text=He%20discusses%20the%20company's%20approach,through%20innovation%20and%20consumer%20education.
Anthony Burt, CEO &
Executive Chairman of East Imperial plc,
commented:
"Jaron and his team have had an
immediate impact on driving growth for the East Imperial brand in
the United States, which I believe the content of this interview
demonstrates well. I look forward to the Company being able to
announce ongoing wins from the United States territory over the
course of 2024 and beyond."
For
further information, please contact:
|
East Imperial plc
Anthony Burt
|
investors@eastimperial.com
|
|
Allenby Capital Limited (Broker)
Guy McDougall / Matt Butlin (Sales
and Corporate Broking)
Jeremy Porter / Piers Shimwell
(Corporate Finance)
|
+44 (0)20 3328 5656
|
About East Imperial
Founded in New Zealand and Singapore
in 2012, East Imperial produces a range of super-premium mixers
that sell throughout APAC, the US and EMEA. Guided by a clear
strategy to capitalise on the growing demand for premiumisation
across the beverage industry, East Imperial has sold over 33
million bottles in over 20 countries since its founding, with
popular products including Old World Tonic Water, Grapefruit Tonic
Water, Yuzu Tonic Water and Mombasa Ginger Beer. In 2023, East
Imperial won 8 medals at the coveted Tonic & Mixers Masters
Competition in London.
The Company was founded on the
philosophy of creating exquisite products defined by heritage,
tradition, and authenticity. All products are made from the highest
quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process.
For more information about East Imperial and its ultra-premium
mixers.
Visit https://www.eastimperial.com/