East Imperial PLC Appointment of Key US Sales Resource
August 22 2023 - 1:14AM
RNS Non-Regulatory
TIDMEISB
East Imperial PLC
22 August 2023
22 August 2023
Reach Announcement
East Imperial plc
(the "Company")
Appointment of Key US Sales Resource
East Imperial, the global purveyor of ultra-premium beverages,
is pleased to announce the appointment of Jaron Berkhemer to
oversee the management and execution of their US sales and
marketing strategy.
Berkhemer joins the East Imperial team as a consultant and has a
wealth of experience in the premium beverage industry, notably with
US-based premium mixer brand Q Drinks. He was VP of Marketing for
nearly three years and successfully established Q Drinks as the
US's number one premium mixer in the on-premise channel.
East Imperial CEO Tony Burt says, " I've known Jaron for several
years, and due to his commitments, the timing has never been quite
right for him to join the East Imperial team. Our US strategy is
focused on the luxury on-premise channel, and Jaron knows this
better than anyone I know. The fact is that he's done it before and
has the accolades to prove it. To have his oversight, experience
and passion in our camp is not only a coup but super-exciting."
Berkhemer starts immediately and will work closely with Burt to
input into the current US strategy and will then be charged with
liaising with US distributor RNDC, strategic partnerships, and
delivering overall case sales for the region. He will also be
charged with adding additional sales resources as required to
ensure the effective delivery of results in key regions. Berkehemer
will report directly to the CEO, Burt.
Issued by East Imperial Plc
Email: contact@eastimperial.com
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About East Imperial
Founded in New Zealand and Singapore in 2012, East Imperial
produces a range of ultra-premium mixers that sell throughout APAC,
the US and EMEA. Guided by a clear strategy to capitalise on the
growing demand for premiumisation across the beverage industry,
East Imperial has sold over 25 million bottles in over 20 countries
since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In
2023, East Imperial won 8 medals at the coveted Tonic & Mixers
Masters Competition in London. The company was founded on the
philosophy of creating exquisite products defined by heritage,
tradition and authenticity. All products are made from the highest
quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process.
For more information about East Imperial and its ultra-premium
mixers, visit eastimperial.co.uk.
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