East Imperial PLC Partnership Agreement
September 29 2023 - 1:00AM
RNS Non-Regulatory
TIDMEISB
East Imperial PLC
29 September 2023
RNS Reach
29 September 2023
East Imperial plc
(the "Company")
Partnership Agreement with US-based Cocktail Courier
East Imperial plc, the global purveyor of super-premium
beverages, today is pleased to announce an agreement has been
reached with the leading US cocktail delivery company, Cocktail
Courier.
The trend of making high-quality cocktails in the home has grown
strongly in the US as consumers look to replicate the cocktail bar
experience in the comfort of their surroundings. Today, The
agreement announced East Imperial as the 'official' mixer for
Cocktail Courier's cocktail kits, which will be delivered
nationwide in the United States. Cocktail Courier will be employing
the Company's can format for their packaging.
This partnership aligns with the Company's US positioning as the
only true super-premium mixer in the market. It immediately allows
us access to a more discerning and engaged US customer base.
Tony Burt, CEO/Founder of East Imperial, commented:
"We've been super-impressed with Cocktail Courier and their
commitment to offering high-quality cocktails and their overall
customer experience. East Imperial, being the official mixer for
their kits, highlights what Scott and the team are trying to
achieve, and having our products in his customers' hands is a
fantastic opportunity to drive trial with the perfect target
consumer. "
Scott Goldman, CEO/Co-Founder of Cocktail Courier,
commented:
"What sets East Imperial apart from other premium mixers is
their craftsmanship and dedication to reviving traditional recipes
and techniques while incorporating a modern twist. At Cocktail
Courier, we strive to elevate the art of cocktail-making. Working
with Tony and his team will offer our customers an authentic and
premium mixer experience that complements the world's finest
spirits, precisely what makes East Imperial a favourite among
cocktail enthusiasts and professional bartenders alike."
Enquiries:
Anthony Burt / Andrew Robertson - investors@eastimperial.com
About East Imperial
Founded in New Zealand and Singapore in 2012, East Imperial
produces a range of ultra-premium mixers that sell throughout APAC,
the US and EMEA. Guided by a clear strategy to capitalise on the
growing demand for premiumisation across the beverage industry,
East Imperial has sold over 33 million bottles in over 20 countries
since its founding, with popular products including Old World
Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In
2023, East Imperial won 8 medals at the coveted Tonic & Mixers
Masters Competition in London. The company was founded on the
philosophy of creating exquisite products defined by heritage,
tradition and authenticity. All products are made from the highest
quality, all-natural ingredients, reflecting East Imperial's
commitment to providing a sustainable product and minimising
environmental impacts at every stage of the manufacturing process.
For more information about East Imperial and its ultra-premium
mixers.
Visit eastimperial.com.
About Cocktail Courier
Since its inception in 2014, Cocktail Courier has pioneered the
U.S. cocktail delivery industry, enabling nearly one million
households nationwide to embark on a journey of cocktail discovery
and enjoyment from the comfort of their homes. In doing so,
Cocktail Courier has proudly served millions of cocktails, driven
consumer awareness and trial, and created an acclaimed,
award-winning brand that is now synonymous with beautiful,
approachable, and delicious cocktails.
Visit cocktailcourier.com.
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END
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