TIDMGILD
RNS Number : 5372A
Guild Esports PLC
26 September 2022
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
Market Abuse Regulation (EU) No. 596/2014, as retained as part of
the law of England and Wales. Upon the publication of this
announcement via the Regulatory Information Service, this inside
information is now considered to be in the public domain.
Press release
26 September 2022
Guild Esports PLC
("Guild Esports" or "the Company")
Guild's largest sponsorship deal to date signed with Sky UK
Guild Esports (LSE: GILD), a global team organisation and
lifestyle brand, is pleased to announce the signing of a three-year
global sponsorship agreement with Sky UK Ltd. ("Sky"), one of
Europe's leading media and entertainment companies.
This deal is Guild's largest to date and is payable exclusively
in cash via instalments over the period of the contract. It is the
eighth revenue-generating sponsorship signed by the Company since
its IPO on the London Stock Exchange.
The deal is understood to be one of the largest ever esports
sponsorships signed in Europe and will see Sky become the Official
Premier Partner of Guild Esports. It is also Sky's first agreement
with an esports organisation and becomes effective from Monday 26th
September, 2022.
As part of the partnership, Sky gains exclusive naming rights to
the Company's 9,831 sq ft head office facility in London's
Shoreditch. In addition, it has been appointed as Guild's Official
HQ Partner, Official Wi-Fi and Broadband partner, and the Official
Network Provider. Sky's branding will appear prominently on Guild's
team jersey and will be displayed across both the interior and
exterior of the HQ, which will be renamed the Sky Guild Gaming
Centre. Sky's next-generation ultrafast, full fibre broadband and
Wi-Fi will also drive Guild's internet and telecoms communications
links across the organisation as well as for its Academy and
fanbase engagement.
The partnership will allow Guild and Sky to work together on
shared brand values and effect positive change in line with three
core partnership commitments, which include: providing greater
opportunities for women in the esports industry, creating best
practice in delivering top esports performance and coaching
development, and delivering exclusive esports competitions for Sky
VIP customers across all of Guild's gaming titles.
The agreement will allow Guild to launch an all-female Rocket
League team, building on the success of Guild's all female Valorant
team, Valorant X, signed in September 2021. Sky and Guild are
committed to fostering greater female participation in gaming and
creating an inclusive environment through shared thought
leadership, education, promotion and the establishing of viable
professional opportunities for women in esports.
David Beckham, Investor in Guild Esports, said: "It's great that
Guild Esports has a fantastic new partner in Sky and I'm pleased to
welcome them to the Guild family."
Kal Hourd, Chief Executive of Guild Esports, said : "We are
incredibly proud to welcome Sky, a media, entertainment and
connectivity powerhouse, to the esports sector. We believe this
partnership will drive Guild to the highest levels of performance
in top-flight esports across the four games where we field our
pro-players, as well as to become a global leader in coaching and
performance.
"As our Official Premier Partner, we are proud to display Sky's
logo and branding across our players' jerseys and our London HQ as
well as use its next-generation ultrafast, full fibre broadband and
Wi-Fi. The partnership will allow us to invest not just in player
performance, but in our long-stated goal to become a global leader
for women in esports, starting with the launch of our all-female
Rocket League team, encouraged by the huge success of our Valorant
X team. Our shared values are an excellent foundation for a strong
partnership, and we look forward to working with Sky over the next
three years.
"This landmark partnership with Sky not only underlines Guild's
strength and value proposition as a top European team organisation
to major brands but is also a testament to esports' mass popularity
as the fastest growing form of sports entertainment with a young
and passionate global audience."
Stephen van Rooyen, EVP & CEO, UK and Europe at Sky, said:
"Sky transformed the way families watch TV, now we want to
transform the gaming experience. In esports every second counts, so
Sky's full fibre broadband will be perfect for Guild's gaming HQ.
Speed and reliability, hallmarks of Sky's broadband service, will
give the Guild team and gamers across the nation the edge over the
competition."
For further information please contact:
Guild Esports
Kal Hourd via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations
+44 7876 455 323
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Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
-------------------------
Zeus Capital
-------------------------
Corporate Broker
Benjamin Robertson +44 203 829 5000
-------------------------
Tancredi Intelligent Communication
Media Relations
-------------------------
Salamander Davoudi
Helen Humphrey +44 7957 549 906
Charlie Hobbs +44 7449 226 720
guild@tancredigroup.com +44 7897 557 112
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Notes to editors:
*Ofcom's Online Nation 2022 report says over 60% of UK adults
play video games on mobile, consoles or PC. 31 million calculated
as 60% of current UK adult population (53 million).
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
About Sky
Sky is one of Europe's leading media and entertainment companies
and is part of Comcast Corporation, a global media and technology
company that connects people to moments and experiences that
matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer streaming services NOW and
WOW; the world's smartest TV, Sky Glass; and the best aggregation
platform, Sky Q. We provide connectivity you can count on in
mobile, and fast, secure, reliable residential and business
broadband.
We're Europe's premium content producer. We create award-winning
original content, produce the biggest live sporting events, and we
provide free access to news and the arts.
We believe that we can have a positive impact on society, by
supporting and creating tens of thousands of jobs, addressing
digital inequality, being a diverse and inclusive employer, and
becoming net zero carbon by 2030.
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