IMImobile launches RCS Business Messaging in its customer journey automation platform IMIconnnect
March 07 2018 - 1:00AM
The GSMA estimates
that by Q1 2019 there will be c. 1.05 billion monthly active users,
served by over 200 mobile operators.
London,
7th March,
2018 - Cloud communications software and solutions provider
IMImobile, today announced support for RCS Business Messaging (Rich
Communications Services) in its IMIconnect platform. Enterprise
businesses can now launch RCS messaging services alongside 10+
other mobile and digital communication channels, including SMS,
Push Messaging, Email, and Facebook Messenger, that are available
out-of-the-box in IMIconnect.
Over the last 12 months IMImobile
has been working closely with ecosystem partners like the GSMA, Google and Vodafone UK to drive the adoption of RCS. With recent
announcements of RCS Business Messaging initiatives at the Mobile
World Congress in Barcelona last week, IMImobile was pleased to
showcase innovative RCS use cases of its customers including
Barclays, British Gas, Foxtons and Pizza Hut Delivery at GSMA
Innovation City.
IMImobile believes the adoption of
RCS will further enhance messaging interactions between consumers
and businesses in years to come, enabling a natural evolution of
today's SMS experience. According to the GSMA, consumers are
overwhelmingly excited about what RCS has to offer; nearly 80% of
consumers find RCS appealing and over 70% say RCS would make them
more likely to want to communicate with a brand.*
Sudarshan
Dharmapuri, SVP Product Management said, "We
are excited to make RCS Business Messaging available in IMIconnect.
This allows enterprises to use IMIconnect to build, prototype and
deploy RCS journeys within days using our low-code tools. The
successful deployment of RCS journeys requires customer
interactions to be orchestrated across existing backend systems.
IMIconnect is specifically designed and developed to enable
end-to-end automation of customer journeys."
Businesses interested in building
RCS messaging experiences can sign up for IMIconnect. Users will
then be able to access a 'drag & drop' workflow builder that
allows the quick and easy configuration of RCS messaging journeys,
including verified branding elements, rich media, image carousels,
customised action buttons and replies. More importantly, any RCS
services can easily be integrated with CRM, marketing and customer
service systems to allow the fulfilment of RCS customer journeys
across existing business processes.
Customers interested in IMIconnect can sign up for
IMIconnect here.
About
IMImobile
IMImobile is a cloud communications software and solutions provider
that enables companies to use mobile and digital technologies to
automate customer journey's and processes to improve customer
experience. Our software helps enterprises to utilise mobile and
digital messaging channels across marketing, customer services and
IT to integrate and manage front end digital interaction channels
with back-end fulfilment systems.
IMImobile's CX automaton cloud
solutions manage overs 22 billion messages, 42 billion commerce
transactions a year across 80 countries. Organisations that trust
us to deliver smarter digital customer engagement include Centrica,
AA, O2, EE, BT, Foxtons's, Pizza Hut, Vodafone, Aircel, Airtel,
AT&T, MTN, Universal Music, and three of the major retail banks
in the UK.
IMImobile is headquartered in
London with offices in Hyderabad, Atlanta, Dubai and Johannesburg
and has over 900 employees worldwide. IMImobile is quoted on the
London Stock Exchange's AIM market with the TIDM code IMO.
www.imimobile.com
Media
Contact
IMImobile:
Matt Hooper / Alex Klose |
Via Redleaf Communications |
Redleaf Communications:
Jose Mendez / Guy Smith |
+44 (0)20 7382 4747
IMImobile@redleafpr.com |
* GSMA RCS Business Messaging
Research Study
This
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: IMImobile via Globenewswire
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