US & UK Businesses Lose $34 Billion (£26 Billion) on Conference Calls
November 29 2017 - 8:00AM
LoopUp, the premium remote meetings company, today released the
Enterprise Conferencing: User Behavior & Impact Report, a study
of conference calling practices in the enterprise. Surveying 1,000
professionals in the United States (US) and United Kingdom (UK) who
regularly participate in conference calls, LoopUp sought to
understand business people’s attitudes towards conferencing as well
as their comfort with conferencing technology, and its perceived
benefits and challenges.
Key findings from the study include:
- Business people waste an average of 15 minutes per conference
call simply getting started or dealing with distractions throughout
the call.
- This wasted time costs US and UK businesses over $34
billion/£26 billion. This cost has increased by 46 percent since
2015 (up from $16 billion/£14 billion).
- Dial-in conferencing remains the primary way business people
participate in conference calls, regardless of whether they have
access to web or video conferencing tools. 61 percent of people
(68% in larger companies) report that they still typically dial in
in to their conference calls.
- Conference calls present a significant security challenge to
businesses. While 70 percent report that it’s quite normal to
discuss confidential information on conference calls, over 50
percent report that it’s also normal not to know who’s on those
calls.
- Video conferencing has not yet reached mainstream adoption.
Only half of respondents believe it is actually useful for
day-to-day conference calls and, strikingly, only 12 percent feel
as comfortable on video calls as they do on audio calls.
“It’s not surprising that the majority of business people still
default to dial-in to join their conference calls. While there is
an abundance of capable software products for conferencing, most
business people neither have the time nor inclination to learn how
to use them, and they certainly don’t want to learn by trial and
error during their meetings,” said LoopUp co-CEO, Steve
Flavell.
“Unfortunately, dial-in conferencing offers a subpar user
experience which impacts productivity and costs businesses money.
Even more critically, it can put sensitive information at risk,”
continued Flavell. “To move users away from dial-in, businesses
should seek an alternative that addresses the needs of mainstream
users without overwhelming them with complex features.”
Download the full report: Enterprise Conferencing: User Behavior
& Impact Report
Additional Resources:
- Learn more about the cost of conferencing on the LoopUp
blog
- View more resources on enterprise conference calls.
About LoopUpLoopUp (LSE AIM:LOOP) is a premium
remote meetings solution. Streamlined and intuitive, LoopUp is
built for the needs of business users and delivers the quality,
security and reliability required in the enterprise. One-click
screen sharing and integration with tools business people use every
day, like Outlook®, make it easy for LoopUp users to collaborate on
conference calls. LoopUp’s award-winning SaaS solution doesn’t
overwhelm users with features, and doesn’t require training. Over
2,000 enterprises worldwide, including Travelex, Kia Motors
America, Planet Hollywood, National Geographic, and Subaru trust
LoopUp with their remote meetings. For more information, visit
www.loopup.com.
Christy Kemp
+1-303-898-3390
ckemp@dahliapr.com
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