Pelatro PLC Contract win for Loyalty Management Solution (2518E)
October 17 2018 - 1:00AM
UK Regulatory
TIDMPTRO
RNS Number : 2518E
Pelatro PLC
17 October 2018
17 October 2018
Pelatro Plc
("Pelatro", the "Company" or the "Group")
Pelatro selected to provide Loyalty Management Solution to
Grameenphone of Bangladesh
Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub
software specialist, is pleased to announce that it has been
selected the supply its Loyalty Management Solution to
Grameenphone, the leading telco in Bangladesh with approximately 65
million subscribers and part of the Telenor Group of Norway.
Pelatro has already been supplying its Contextual Marketing
Platform to three operating companies of the Telenor Group under a
Global Framework Agreement (GFA), one of which was Grameenphone,
pursuant to the acquisition of certain assets of the Danateq Group
("Danateq") in July 2018 (the "Acquisition"). The GFA was recently
expanded to include the Group's Loyalty Management Solution,
thereby deepening the engagement between Telenor and Pelatro.
As a direct result of the inclusion of the Loyalty Management
Solution in the GFA, Grameenphone, which was evaluating several
options, chose Pelatro as its partner for this key marketing
activity. At the time of the Acquisition, the Company outlined the
opportunity to sell multiple products to each of its customers,
thereby making Pelatro a more relevant and embedded partner of the
telcos. The Grameenphone deal supports the outlined strategy by the
Company and is further evidence of the opportunity.
This contract also reinforces the confidence of the Company that
it is in a strong position to sell the Loyalty Management Solution
to other telcos, including existing customers of Pelatro in due
course.
Commenting on this contract win, Subash Menon, Managing Director
& CEO of Pelatro Plc said:
"We are delighted with this endorsement of our strategy and
product from a leading telco like Grameenphone. This also shows
clear evidence of the strategic rationale of the Acquisition and
provides further confidence in the Company's strategy to expand its
offering to existing and new customers"
For further information contact:
Pelatro Plc
Subash Menon, Managing Director & CEO c/o IFC
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and
Broker) +44 (0)20 7220 0500
Carl Holmes/Kate Bannatyne/Matthew Radley
IFC Advisory Limited (Financial PR and
IR) +44 (0)20 3934 6630
Tim Metcalfe/Miles Nolan/Zach Cohen
The information communicated in this announcement contains
inside information for the purposes of Article 7 of the Market
Abuse Regulation (EU) No. 596/2014.
Notes to editors
The Pelatro Group was founded in March 2013 by Subash Menon and
Sudeesh Yezhuvath with the objective of offering specialised,
enterprise class software solutions for customer engagement
principally to telcos who face a series of challenges including
market maturity, saturation and customer churn.
Pelatro provides its "mViva" platform for use by customers in
B2C applications, and is well positioned in the Multichannel
Marketing Hub space (MMH) - this is technology that orchestrates a
customer's communications and offers to customer segments across
multiple channels to include websites, social media, apps, SMS,
USSD and others.
Pelatro is expanding by a mix of organic and acquisition led
growth. In August 2018 the Company completed the acquisition of
certain assets of Danateq Pte Ltd (Danateq). This acquisition
doubles the subscriber base to 325 million and brings immediate
entry into Central Europe as well as a large recurring revenue
base.
For more information about Pelatro, visit www.pelatro.com
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END
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