Brave Bison Group PLC Launch of Rebel FC - YouTube Football Super-Team
April 05 2017 - 1:00AM
RNS Non-Regulatory
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Brave Bison Group PLC
05 April 2017
BRAVE BISON ANNOUNCES LAUNCH OF REBEL FC
- A NEW YOUTUBE FOOTBALL SUPER-TEAM
London, April 5th, 2017: Brave Bison, the independent digital
media and social video broadcaster, today announced the launch of
Rebel FC, a new football super-team founded by YouTube star Callum
Airey, better known as Calfreezy, and developed in partnership with
Brave Bison.
Launching across all key social media platforms, new venture
Rebel FC is part sports digital media enterprise, and part football
team. It aims to disrupt the existing sports ecosystem by operating
independently of existing leagues and federations, focusing on
creating entertaining content for the football-obsessed millennial
demographic.
Rebel FC is the embodiment of DIY football and will redefine
what it means to be a professional footballer and the journey to
becoming one. Fans will be able to join the team on its voyage from
footballing zeros to heroes as they take on all manner of teams
from across the footballing world. Programming will go behind the
scenes of the action every step of the way, from fly-on-the-wall
dressing room drama, to last-gasp goals.
Callum Airey (Calfreezy) commented: "Rebel FC is a team of
passionate football fans who instead of choosing the traditional
route to the top in football, are rebelling against the system and
taking a chance on a different way in. They're aiming high and
committed to taking Rebel FC to the highest reaches of the
footballing world."
Content from influencer football teams is one of the fastest
growing entertainment sectors on YouTube, as proven by Slash
Football, Brave Bison's popular multi-platform football network.
Slash Football represents Eltham SF FC whose matches are viewed
more than 500,000 times a week - this is almost double the number
of viewers who tune into Sky Sports to watch a Championship game.
With over 5.7 million followers and over 368 million video views,
Calfreezy is a major force in youth culture and football is one of
his main content focuses. With the huge reach and influence of
Calfreezy and other YouTubers in the team, including Mike Fox (2.4
million followers) and Reev (750,000 followers), Brave Bison's
expectation is that Rebel FC will quickly establish a huge fan base
to rival some of the biggest football clubs in the world.
ENDS
For further information please contact:
Brave Bison Group plc
Kevin Deeley (Chief Operating via FTI Consulting
and Finance Officer)
Stockdale Securities Limited
Richard Johnson / Andy Crossley Tel: 020 7601 6100
FTI Consulting
Rob Mindell / Charles Palmer Tel: 020 3727 1000
About Brave Bison
Brave Bison is an independent digital media and social video
broadcaster, proudly working with some of the biggest brands and
most-followed YouTube and Facebook talent in the world. Clients
include Coca Cola, P&G, Microsoft, 20th Century Fox, CNBC,
Universal Pictures and Google.
Brave Bison is the largest multi-platform video network in the
world outside North America, with headquarters in London and
offices in Singapore and Australia.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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April 05, 2017 02:00 ET (06:00 GMT)
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