SEEEN PLC Launch of CreatorSuite 2.0 (1844H)
July 26 2023 - 1:00AM
UK Regulatory
TIDMSEEN
RNS Number : 1844H
SEEEN PLC
26 July 2023
26 July 2023
SEEEN plc
("SEEEN", the "Group" or the "Company")
Significant Product Milestone: Launch of CreatorSuite 2.0
SEEEN plc (AIM: SEEN), the media and technology AI platform that
creates and delivers Key Video Moments to drive increased views and
revenues across video content , is pleased to announce, ahead of
its Annual General Meeting to be held later today, that it has
completed a major product milestone: commercial readiness of
CreatorSuite 2.0.
After obtaining results-driven feedback from customers,
CreatorSuite 2.0 now embodies new proprietary features focused on
delivering customisable, AI-driven Shoppable Video Prompts "SVPs".
Customers want SVPs in order to give them a significant competitive
advantage in advertising and video ecommerce and added return on
investment.
AI-driven, customizable SVPs are strategically placed within
customer videos at "Key Video Moments" - moments that produce an
emotional or impulse response - to drive consumers to acquire goods
and services with one-click. "One-click buy" thus reduces sales
friction increasing conversions.
The following benefits of SEEEN's SVPs have been demonstrated
across beta trials with 12 current customers:
i. Doubling of Purchase Conversions:
-- Click through Rates of up to 25%
-- Cost Per Customer acquired dropping 67% in Pay Per Click Campaigns
ii. Opportunity to add a new revenue stream for publishers
leveraging the same video library by combining advertising with
SVPs to drive sales
iii. Integration of Key Video Moments with CRM systems for
continuous customer engagement to automate the delivery of
e-commerce opportunities
Technology Day
The Company is arranging for a Technology Day in early September
to demonstrate our exciting product to both customers and
shareholders. The Company will make a further announcement on
timings in the near term.
Expanded Market Opportunities
Video E-Commerce Market : SEEEN's proprietary SVP offerings
position the Group strongly to capture an increasing share of the
Video E-commerce market, which is expected to grow by a CAGR of 32%
to $2.8 trillion by 2028. (1)
Video Advertising Market : CreatorSuite 2.0's new features are
particularly important for the Strategic Customers that SEEEN is
targeting in the publishing space. Leveraging SVPs, SEEEN can gain
access to the digital video advertising market, which is estimated
to be worth approximately $50 billion in the US.(2)
Adrian Hargrave, CEO, commented: "We continue to deliver
results. Since our December 2022 fundraising, we have gained 15
customers and have now completed a robust proprietary product
release that drives value from SVPs across advertising, Search
Engine Optimisation enhancements and Video E-Commerce
opportunities. The value of our proprietary features as part of one
platform - CreatorSuite 2.0 - is to drive increased yield for
customers trying to monetise existing video collections.
In an economic environment where both advertising markets are
softer and consumers are spending less, we provide for our existing
customers and those opportunities in our sales pipeline -
publishers, retailers, service providers and sports clubs - the
compelling ability to stimulate consumer demand and monetise all
levels of engagement from video viewers. With the release of
CreatorSuite 2.0, our budget and execution priority is now focused
on our sales team and customer success."
Sources
1 - Reportlinker's "Global Online Video Industry" report
2 - Interactive Advertising Bureau's "2022 Video Ad Spend &
2023 Outlook: Defining the Next Generation" report
SEEEN, seeen.com Tel: +44 (0)7775
701 838
Adrian Hargrave, CEO
Dowgate Capital (Joint Broker) Tel: +44 (0)20 3903
7721
Stephen Norcross
Allenby Capital Limited Tel: +44 (0)20 3328
(Nominated Adviser and Joint Broker ) 5656
Alex Brearley / George Payne (Corporate
Finance)
Tony Quirke / Amrit Nahal (Sales and Corporate
Broking)
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END
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