Sosandar PLC Brand partnership with Marks & Spencer (8675R)
March 11 2021 - 1:00AM
UK Regulatory
TIDMSOS
RNS Number : 8675R
Sosandar PLC
11 March 2021
Date: 11th March 2021
On behalf of: Sosandar plc ('Sosandar' or 'the Company')
Embargoed until: 0700hrs
Sosandar plc
Launches Brand partnership with Marks & Spencer
Sosandar, the online women's fashion brand, is pleased to
announce that it has entered into an agreement to sell a curated
collection of its products through Marks & Spencer as a
third-party online retailer.
Through the consignment agreement, a selected range will begin
to be sold on M&S' online platform from late March, followed by
regular drops of new products over future months. The initial
product range will include best-selling styles from Sosandar's high
performing denim collection and its premium quality leather
collection, as well as dresses, knitwear, loungewear, separates
(tops, trousers and leggings) and accessories.
The partnership allows Sosandar to further increase brand
awareness across its target market, whilst driving incremental
sales and accelerating improvement in EBITDA.
The agreement with M&S adds to existing online partnerships
that Sosandar has, having launched with both John Lewis and Next in
August 2020. Sales to date from these partnerships have been
strong, with a record month in February, with ranges in both
continuing to expand.
The establishment of clothing partnerships is part of M&S'
strategy to turbocharge online growth by working with adjacent
third parties - giving new and existing customers a broader product
choice. Sosandar is part of a curated group of brands to be invited
to secure a strategic fashion partnership.
Ali Hall and Julie Lavington, Co-CEOs commented :
"We are delighted to secure a new partnership with another
renowned British retailer, Marks & Spencer, to sell our
womenswear collections. This is a strong endorsement of the appeal
and quality of our clothing and our growing customer base. We have
worked closely with M&S to curate a stunning launch collection
and we are confident that our products will resonate well with the
extensive M&S customer base. We are delighted to be working
together and are excited to see a positive outcome for both our
businesses.
Following on from the recent success of our partnerships with
John Lewis and Next, we are thrilled that another highly respected
UK retailer has invited us to stock our product on their website.
This milestone agreement demonstrates the ever-growing strong
appeal of our offering to our target market and the potential
Sosandar has to expand through third party brands."
Neil Harrison, Director of Brands at M&S said :
"As part of our Never the Same Again programme, we're pleased to
be introducing new brands like Sosandar, giving our customers more
reasons to shop online at M&S.com and turbocharging our online
business. Sosandar shares our commitment to quality and stylish
clothing which we know our customers love and we're looking forward
to hearing feedback on the launch collection."
Enquiries
Sosandar plc www.sosandar.com
Julie Lavington / Ali Hall, Joint CEOs c/o Alma PR
Shore Capital (Nominated Adviser & Broker)
Patrick Castle / James Thomas / Michael McGloin
- Corporate Advisory
Fiona Conroy - Corporate Broking +44 (0) 20 7408 4090
Alma PR Limited (Financial PR) +44 (0) 20 3405 0205
Susie Hudson / Sam Modlin / Molly Gretton sosandar@almapr.co.uk
About Sosandar PLC
Sosandar is an online womenswear brand, specifically targeted at
a generation of women who have graduated from throwaway fashion and
are looking for quality, affordable clothing with a premium,
trend-led aesthetic. This is a section of the market that is
currently being underserved.
Sosandar was launched in September 2016. The Sosandar business
model is built around using trend-led, exclusive designs produced
in-house and then manufactured using a variety of global suppliers.
Sosandar caters for a growing market of fashion-conscious women,
while utilising an outsourced logistics provider that can support
its planned growth over the coming years.
Sosandar's founders are Ali Hall and Julie Lavington, who
previously launched and ran high street fashion magazine Look, as
editor and publishing director respectively. They have a combined
experience of over 35 years in the fashion industry.
More information is available at www.sosandar-ir.com
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END
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