LONDON, September 19, 2017 /PRNewswire/ --
- McCurrach and BeMyEye partner to bring crowdsourced field
marketing to CPG, FMCG, Consumer Electronics and Retail
sectors
- New service matches McCurrach's field sales & marketing
expertise, industry leading training and retailer relationships
with BeMyEye's real-time in-store data collection abilities
- Insights from BeMyEye's crowd are used to optimise the routines
of McCurrach's field marketing professionals to rectify and perfect
in-store execution
The UK and Ireland's leading
field sales and field marketing experts, McCurrach, and
Europe's leader in data powered
merchandising, BeMyEye, today formed a partnership to revolutionise
field marketing for brands and retailers. This innovative
partnership brings together McCurrach's highly skilled on-demand
workforce within their Wave division, together with the speed,
granularity and cost-effectiveness of BeMyEye's crowd technology
and on-demand data gatherers in one disruptive unified service.
The big challenge faced by the industry is how to eliminate
wasted visits to stores that don't require intervention from a
field marketing specialist combined with delivering dynamic
coverage with skilled resource when the opportunity exists to sell
more. This is the challenge that McCurrach and BeMyEye set out to
solve with data-driven field marketing. BeMyEye's speed, technology
and crowd of 400,000 on-demand data gatherers provide insights to
direct McCurrach's skilled, on demand team where and when they are
most needed, to maximise their impact on sales. This 'uberisation'
of field marketing promises more efficient and impactful sales
activities thanks to the power of data.
On the partnership, McCurrach CEO Angus
Maciver commented, "Through our partnership with BeMyEye we
can now offer something that no other player in the field sales
market can. We're excited to be at the forefront of on-demand
skilled resourcing; the combination of BeMyEye's technology and
data service with our skilled on-demand resource from our Wave
division will help reduce costs and sell more for brands at the
point of purchase. The future of field sales will be driven by data
and flexibility and this partnership with BeMyEye enables us to
make the future of field sales a reality today."
Luca Pagano, CEO of BeMyEye,
comments, "Using crowdsourced data to maximise the impact
professional merchandising services can have on sell-out potential
is a win-win for everyone. It was an easy decision for BeMyEye to
partner with McCurrach, one of the most well respected field
marketing companies in the world. It is about the established and
the disruptor joining forces to change the rules of the game and
bring about unprecedented benefits to an ever more demanding
industry."
If you would like to find out more about this new service please
email hello@experiencewave.com or sales.uk@bemyeye.com.
About McCurrach
As the largest UK&I retail field sales agency, McCurrach
ensure big brands achieve their full potential by maximising
product distribution, availability, visibility and advocacy. They
are trusted to sell more in retail by some of the biggest brands in
the world across the FMCG and Consumer Electronics sectors. Their
permanent core teams are supported by flexible, skilled on-demand
resource from sister brand and experiential marketing experts,
Wave.
In addition to retail, McCurrach also operate in the financial
services sector, making them one of the most diverse agencies in
the UK&I.
Key to their success in helping big brands SELL MORE are
building and executing award winning in-store strategies, data
driven planning and execution, expert people and unrivalled retail
knowledge & relationships.
To find out more about our core services visit our website at
www.mccurrach.co.uk, or find out more about what our Wave team can
offer at www.experiencewave.com.
For press enquiries please
contact: linzi.mcguire@mccurrach.co.uk
About BeMyEye
Founded in 2011 by Italian entrepreneur and innovator,
Gian Luca Petrelli, BeMyEye is
Europe's leader in data powered
merchandising, for actionable in-store retail and street level
data, through a mobile crowdsourcing DaaS (Data as a Service)
solution. BeMyEye creates missions for more than 400,000 'Eyes'
within the BeMyEye App for leading multinational companies
including Mattel, Coca Cola, Unilever, Ferrero, Samsung, Heineken,
Lavazza and Coop.
BeMyEye leverage the power of the crowd to deliver real-time
business insights for multinational brands and retailers whilst
ensuring that the 'Eyes' have the potential to earn money in a way
that fits in with their lifestyle. BeMyEye connects the Eyes
with businesses looking for location-specific information, such as
checking joint business plan compliance (such as in-store
promotions and product launches), identifying numerical
distribution of SKUs or monitoring out of stock levels at peak
shopping periods. The crowdsourced insights uncover reliable,
real world insights, from any location, at scale. This method
empowers businesses to "see" thousands of locations in real-time,
giving them the intelligence to identify new revenue streams,
uphold brand integrity, track joint business plan agreements and
make savings quickly.
​BeMyEye operates in UK, Ireland, Italy, France, Spain, Portugal, Germany, Austria, Sweden, Norway, Denmark, Finland, Czech
Republic, Switzerland,
Benelux, Poland, Romania and USA. The company is headquartered in the UK
with offices in Italy, France and Spain, and is a
VC-backed company with investment from Europe's leading venture capitalists, Nauta
Capital, p101 and 360 Capital Partners. Visit
http://www.bemyeye.com/
For press enquiries please
contact: david.miller@bemyeye.com, +44(0)203-808-5245