Internet Marketing Agency, fishbat, Shares 5 Reasons Your Business Needs More Video Content
June 22 2018 - 4:00AM
PR Newswire (US)
PATCHOGUE, N.Y., June 22, 2018 /PRNewswire-iReach/ -- Internet
marketing agency, fishbat, breaks down a few of the top reasons why
it's to your advantage to include more video content on your
website and in your marketing.
Video is a powerful marketing tool. Here are five reasons why
you should include more video in your marketing:
- Video catapults sales and conversions. The research
cannot be ignored. Video converts and sells. And it does so across
a wide range of industries. From jewelry to electronics and home
and garden to technology, adding video to one of your landing pages
can catapult your sales. It's a visual medium and the brain
responds well to visual mediums.
- Video has a positive ROI. The profits made from a
strategically executed video are typically enough to cover the cost
of making the video and more. So long as the video explains the
product or service well, the actual quality of the video doesn't
matter that much. So, even companies on a budget can benefit from
video's great ROI.
- Video is great "behind the scenes" marketing. "Behind
the scenes" marketing is when your marketing gives your audience a
glimpse into the inner workings of your company. This type of
marketing is known to build trust with consumers. It also gives
your brand a personality. Many companies that employ this style of
marketing are seeing great results. So, take a video of your
employees working, building a product, solving a customer service
challenge, and more.
- You're more visible with video. Search engines "reward"
sites with video. Users spend more time engaging with video than
other types of content. So, if you display a video on your site,
users will likely spend more time engaging with your site. This
tells search engines that you're providing relevant, high-quality
content, and that's the type of content that leads to better search
engine rankings.
- Video is great mobile marketing. Smartphone users seem
to be attracted to video. This makes senseāit's much easier to view
a video on your phone than it is to read small text. As
mobile content consumption grows, video is going to be one way you
maintain heavy traffic and convert visitors.
ABOUT FISHBAT
fishbat is a full-service digital marketing firm that takes a
holistic business approach to their clients' digital marketing
programs. The fishbat team understands the importance of business
principles just as well as the nuances of the latest digital
technologies. fishbat offers every digital marketing service
available from digital marketing research and planning to brand
development to website and asset creation through social media
management and search engine optimization programs - all custom
calibrated for both B2B and B2C businesses.
Media Contact: Scott
Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
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