The company far exceeds annual forecasts driven by growth in
demand for digital solutions
SEVILLE, Spain, March 3, 2021 /PRNewswire/ -- MeasureUp, a
world leader in practical testing and evaluations for ICT
certifications and provider of large multinationals such as
Microsoft, Cisco, AWS, CompTIA, or VMWare, has closed the 2020
financial year with 18% growth over 2019, driven by a context of
profound social changes that have led to a greater demand for
technological solutions in education.
This growth also reflects the firm commitment of the Spanish
multinational Media Interactiva, to which MeasureUp belongs, to
enhance and improve the different services offered by the
company.
Sam Brocal, CEO of MeasureUp, said, "The ability to adapt
different companies and institutions to the new scenario, marked by
telework and greater coexistence with new digital tools, has
undoubtedly been the differential factor for their survival and, in
our case, has given us an opportunity to improve our product and
add value in a market that has demanded it." "While the latest
health advances allow us to glimpse the light at the end of the
tunnel of this crisis, we are convinced that many of the new
working methods have come to stay and, in that sense, MeasureUp
will continue to grow and improve to provide the
best services," he stressed.
Benito Castellanos, head of
MeasureUp's technology department, has emphasized that, "The
natural trend, both in business and education is towards greater
customization in evaluation, and the current situation has only
accelerated the process to that point. MeasureUp strives to offer
the most innovative solutions adapted to each client."
MeasureUp has recently incorporated the identification
of technological competencies not only by manufacturers, but also
by professions in which a person wishes to train, and that allows
any user to train as Data Analyst, Data Engineer, Developer, DevOps
Engineer, Functional Consultant, Business Analyst, Security
Engineer, Solution Architect, Network Engineer, Network Analyst,
System Administrator, Linux Administrator, Cybersecurity Analyst,
Business Decision Makers or Project Manager, among others.
MeasureUp has also taken action to improve the user
experience from a technological point of view, as well as others to
facilitate the choice of training titles. In this way, training
itineraries or bundles are now offered, packages in which the user
can acquire all the training they need to qualify for a specific
position. This is another step in role based profiles, which many
large manufacturers are increasingly promoting and already
offering
Empowering the B2B market, key to the 2021 strategy
For 2021, the company has developed a plan in which the
strengthening of the B2B channel is the axis of its strategy, which
it will develop through different solutions and products.
In this way, through the MeasureUp Partner Solutions, the
company will promote the commercialization of technological content
packages through the acquisition of new partners who want to
develop competencies and train their teams on an ongoing basis.
IT talent acquisition, for its part, is focused on the
incorporation of recruitment companies and human resources teams,
which are increasingly difficult in assessing the technological
skills of candidates and teams, saving both time and cost. for the
organization. This solution will allow users to objectively
evaluate IT knowledge of potential candidates, taking advantage of
the more than 25,000 current questions of the most demanded
technologies, which can be combined with their own questions for
the creation of evaluation tests.
In addition, through the Assessment Platform, companies
and educational institutions will have a solution like Pedagoo to
evaluate any type of proficiency. Pedagoo provides the technology
and mechanisms needed to simplify the user evaluation process.
Finally, MeasureUp has gone a step further in its goal of
bringing technology training and certification closer to the
business and educational field with the integration of its
practical tests into the Microsoft Teams platform. With this, the
entire network of MeasureUp partners worldwide, regardless of their
size, will be able to consume their products through Microsoft
Teams, where they would have access to the full catalog.
As Jesús Sierra, Marketing Director of MeasureUp, said, "Last
year we went to great effort to optimize and boost the B2C
business, and we continue to work on it continuously. This year,
within our strategic plans, we will put a lot of focus on
strengthening and increasing our B2B business."
Practical tests and new content
MeasureUp titles are practical tests, formative
assessment tools in which the student learns while measuring their
knowledge. In addition, they allow their use in two modalities: in
certification mode, with conditions very similar to those of the
exam, or in practical way, with the possibility to review
explanations of the answer options, and focus on those areas in
which reinforcement is needed.
Continuous updating of content to stay current is one of
MeasureUp's hallmarks. The goal is to stay ahead of the changes
frequently introduced by large vendors such as Microsoft – of which
it is an official provider of practical tests - Amazon Web
Services (AWS); Cisco, CompTIA, PMI or VMWare, among others. Thus,
in 2020 50 titles have been added to the formative offer, between
new and updates.
These include updates to Cisco Technology Practical Tests
(Networking and Infrastructure), the commitment to Security and
Cybersecurity (Cisco and CompTIA) and Microsoft Dynamics 365
titles. Among the most in-demand technologies, Microsoft Azure
cloud-related technologies are maintained. To keep up with
technology updates.
Regarding the 2021 titles and catalog, MeasureUp will
direct much of its efforts to Microsoft's Power Platform technology
and the expansion of the Amazon Web Services offering.
In addition to the tests, in 2020 MeasureUp has
incorporated assessments, a novel tool that synthesizes the content
of the practical test covering all the objectives of the exam,
allowing the student to measure his degree of knowledge about the
certification in question and, if not sufficiently prepared,
proceed to buy a practical test.
Alongside their own training products,
MeasureUp started offering two other solutions on its
Ecommerce website this year: Hands on Virtual
Labs - thanks to the partnership with Learn On
Demand Systems- which provides a virtual
recreation of the technological environment that the person is
facing in their workplace, and a video training resources created
by which provides learning in ICT skills as if they were in a
classroom, with 4,000 hours of video training content accessible
anytime and anywhere.
About Media Interactiva
Media Interactiva, a business group to which
MeasureUp belongs, is a leader in technology and educational
content, training more than 500,000 people worldwide, from digital
literacy at school to training in the latest software developments
demanded by ICT professionals.
Headquartered in Tomares (Seville), it has a workforce of around 100
professionals (of them 45 direct positions) and teams in
Spain, the United States, Ukraine and India. Its products and solutions are marketed
in 123 countries on five continents.
More information:
www.measureup.com
www.mediainteractiva.com
https://twitter.com/Med_Interactiva
https://www.facebook.com/mediainteractiva
https://www.linkedin.com/company/media-interactiva/
https://www.instagram.com/media_interactiva/
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