America's #1 Lip Gloss Brand* Continues to
Redefine Affordable Beauty, Bringing Pro Accessibility through
Digital and Makeup Innovations
LOS
ANGELES, Nov. 21, 2023 /PRNewswire/ -- NYX
Professional Makeup, one of GenZ's favorite and affordable beauty
brands, has revealed its highly anticipated Spring 2024 Collection.
The collection features innovative new offerings in the lip and
color categories including Duck Plump Extreme Sensation Plumping
Gloss, Fat Oil Slick Clicks, Pro Fix Stick Correcting Concealer,
and Vivid Rich Mechanical Pencils.
As America's #1 lip gloss brand,* NYX Professional Makeup
continues to dominate the market with the debut of Duck Plump
Extreme Sensation Plumping Gloss. Available in 18 shades,
including transparent and highly pigmented shades, the gloss
is uniquely formulated with spicy ginger oil that provides an
instant and over time plumping effect. The brand humorously
cautions consumers that the plumping gloss may cause duck
lips.
To celebrate the launch of Duck Plump, NYX Professional Makeup
will release a series of immersive and interactive social and
digital experiences over the course of the coming weeks.
In a recently-announced partnership with Snapchat, NYX
Professional Makeup has launched Beauty Bestie – a
first-of-its-kind virtual makeup experience which uses AR, AI, and
gesture control to allow users to try on various beauty looks,
tailored to consumers' individual tastes and desires. The more you
interact, the more it learns what you like, making it that much
more personal over time.
The innovative digital experience is designed to place
professional makeup artist skills at consumers' fingertips, making
their beauty routine easier and empowering them to confidently
create, save, and share looks with friends. Duck Plump Extreme
Sensation Plumping Gloss, one of the brand's newest innovations,
will be available on Beauty Bestie starting December 1.
"Every year, we push the boundaries of entertainment and the
experiences we offer our community," said Yasmin Dastmalchi, General Manager of NYX
Professional Makeup. "We are so excited to drop our latest digital
and makeup innovations that includes Beauty Bestie and a 'What the
Duck' moment with our new plumping gloss, giving our audiences a
new way of exploring makeup."
Additional Spring 2024 offerings include:
- Fat Oil Slick Clicks: A new take on NYX's best-selling, viral
Fat Oil. Infused with raspberry oil, avocado oil and cloudberry
oil, this vegan lip offering provides up to 12 hours of hydration
in just one swipe.
- Vivid Rich Mechanical Pencils: High-pigment, gem-toned
mechanical eye pencil in 12 vivid matte, shimmer, and metallic
shades.
- Fix Sticks: Infused with hyaluronic acid for a creamy and
moisturized application, this quick fix stick is available in 6
color correcting shades and 18 complexion shades. With long
lasting, 12-hour wear, go out in confidence with dark spots,
redness, blemishes, and discoloration covered. Correct, conceal
& brighten like a pro.
To shop the full collection, visit nyxcosmetics.com.
ABOUT NYX PROFESSIONAL MAKEUP
NYX Professional Makeup
is a modern, digitally native makeup brand on the forefront of
today's emerging beauty trends. A leader in the global color
cosmetics industry, NYX Professional Makeup is an affordable
professional makeup line with every shade, color and tool needed to
create makeup artistry at every level. Rooted in a professional
artistry heritage, NYX Professional Makeup boasts a successful
multi-channel approach at the forefront of digital and retail. A
social media pioneer, NYX Professional Makeup is one of the most
influential and top-ranked brands, and is followed by top beauty
vloggers, Instagram stars, and their millions of fans. While
headquartered in the heart of Los
Angeles, NYX Professional Makeup is a global brand available
in more than 70 countries at thousands of retailers consisting of
specialty beauty and fashion stores, freestanding shops and beauty
supply stores, as well as on www.nyxcosmetics.com.
*L'Oréal calculation based in part on data reported by NIQ
through its Scantrack Service for the lip gloss category for the
Full Year 2022 period ending December 31,
2022, for the US x AOC market according to L'Oréal's custom
product hierarchy. Copyright © 2023, Nielsen Consumer LLC.
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SOURCE NYX Professional Makeup