HONG
KONG, March 28, 2024 /PRNewswire/ -- AllSaints
Music Group announced today that the company will bring 360 Reality
Audio, an immersive music experience utilizing Sony's object-based
360 Spatial Sound technology, to hundreds of millions of Android
mobile phone users and potentially EV users via AllSaints Immersive
music service worldwide.
AllSaints Music Group will launch AllSaints Immersive
service in China on April 1st, 2024 with a catalogue of over 10,000
songs in 360 Reality Audio, and then gradually roll out to many
countries. AllSaints builds studios dedicated to 360 Reality
Audio creation in China and have
solid plan to make the catalogue grow as fast as
possible.
AllSaints Music Group develops built-in music app products and
operate music services worldwide for three largest mobile brands
OPPO, vivo and Xiaomi as its strategic partners and the company
currently has over 200 million users. OPPO, vivo and Xiaomi
combined have total of more than one billion mobile phone users
worldwide and have significant share of global Android mobile phone
market. The company aims to build seamless web3.0 music
platform for users of mobile phone, headphones, EV, VR/AR and for
musicians by exploiting new technologies including Sony's 360
Spatial Sound technology, AI, blockchain and WEB3.
"We are thrilled to make use of Sony's spatial sound technology
with our strategic partners OPPO, vivo and Xiaomi to bring the
seamless 360 Reality Audio music service to potentially one billion
android mobile phone users and EV owners". Said Yingbo Zhu, Founder and Chief Executive
Officer of AllSaints Music Group. "New technologies are
emerging very fast recently, and we are moving rapidly to new
generation of smart devices including mobile phone and headphones,
EV, VR/AR etc. whose users demand high quality seamless music
services and contents. Our company aims to provide seamless
music services offering experiences such 360 Reality Audio and
others in hardware, software, internet services and contents."
Gary Chen, Co-Founder and
President of AllSaints Music Group, shares how excited he is to
launch AllSaints Immersive service for Android mobile phone users:
"We start from roughly 10,000 songs and we are determined to make
use of Sony's 360 Spatial Sound technology together with labels,
publishers, artists and musicians to grow the 360 Reality Audio
catalogue as fast as we can. AllSaints Immersive service is a
new subscription service offering 360 Reality Audio contents with
its own price and revenue split model with music content providers
and musicians. It is a definitely new revenue source with potential
for music content owners."
Launch of AllSaints Immersive service opens new fields of
opportunities with 360 Reality Audio, as summarizes Yoshiyasu Ikezawa, General Manager of Sony
Corporation "360 Reality Audio brings listeners an immersive
experience that honors the creator's true intent and brings the
artists and fans closer together. We are excited to expand 360
Reality Audio with AllSaints Music Group to hundreds of millions of
mobile phone users. AllSaints music service users will be able to
immerse themselves in music like never before by using 360 Reality
Audio certified headphones, which support our unique spatial sound
personalization."
About 360 Reality Audio
360 Reality Audio is a new immersive music experience that uses
Sony's object-based 360 Spatial Sound technology. Individual sounds
such as vocals, chorus, piano, guitar, bass and even sounds of the
live audience can be placed in a 360 spherical sound field, giving
artists and creators a new way to express their creativity.
Listeners can be immersed in a field of sound exactly as intended
by artists and creators. Music content created in this new format
for 360 Reality Audio can be enjoyed through compatible music
streaming services' smartphone apps. 360 Reality Audio official
website: https://electronics.sony.com/360-reality-audio
About Sony
Sony Corporation is a wholly owned subsidiary of Sony Group
Corporation and is responsible for the Entertainment, Technology
& Services (ET&S) business. With the vision to "continue to
deliver Kando and Anshin(*) to people and society across the world
through the pursuit of technology and new challenges," Sony
Corporation supports the Sony Group with technology to create the
entertainment of the future together with creators.
For more information, visit: http://www.sony.net/
* Both Japanese words, Kando means emotion and Anshin has
various meanings such as peace of mind, reassurance, reliability
and trust.
Media Contact:
Name: Gary Chen
Job Title: Co-Founder/President
Email address: gary@AllSaintsmusic.com
Phone number: +1 650 447 9136
Website: www.AllSaintsmusic.com
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SOURCE AllSaints Music Group