SILICON VALLEY, Calif. and
WASHINGTON, April 18,
2024 /PRNewswire/ -- Boston Consulting Group (BCG)
today announced strategic collaborations with NASA's Ames Research
Center in California's Silicon
Valley and the Universities Space Research Association (USRA) to
launch a generative artificial intelligence (GenAI) lab for science
and engineering. The lab will explore the short- and long-term
benefits of new GenAI technologies related to Earth science,
including Geostationary Operational Environmental Satellite (GOES)
weather data, life sciences, and engineering. These collaborations
harness the talents of a unique team of leading innovators from
industry (BCG), government (NASA), and academia (USRA) with decades
of experience advancing the state-of-the-art in artificial
intelligence.
As part of these collaborations, BCG X (the tech build and
design unit of BCG), NASA, and USRA will conduct research,
development, testing, and evaluation of GenAI technologies, as well
as analyze the growth of responsible GenAI technologies through the
use of publicly accessible datasets. They also intend to produce
joint publications on technical evaluation criteria for different
scenarios, use cases, and test cases as applied to the performance
of various publicly available open source GenAI models.
"In this pivotal moment in time for AI, the GenAI lab
represents a unique opportunity to rapidly and responsibly advance
the application of AI for public good applications," said Dr.
David Bell, Director of USRA's
Research Institute for Advanced Computer Science.
"We have only just begun to explore the transformative power
of GenAI in Earth sciences," said Christoph Schweizer, CEO of BCG. "BCG is
privileged to work with NASA and USRA. Together, we are pioneering
the critical research and development necessary to propel these
technologies forward, ultimately benefiting global society."
Media Contacts:
Universities Space Research
Association
Suraiya Farukhi
+1 443 812 6945
sfarukhi@usra.edu
Boston Consulting Group
Eric Gregoire
+1 617 850 3783
gregoire.eric@bcg.com
About the Universities Space Research Association
(USRA)
Founded in 1969, under the auspices of the
National Academy of Sciences at the request of the U.S. Government,
the Universities Space Research Association (USRA) is a nonprofit
corporation chartered to advance space-related science, technology,
and engineering. USRA operates scientific institutes and facilities
and conducts other major research and educational programs. An
association of 120 university members, it engages the broader
university community, employs in-house scientific talent, and
offers innovative research, development, and project management
expertise.
About USRA's Research Institute for Advanced Computer
Science (RIACS)
USRA's Research Institute for Advanced
Computer Science (RIACS) was founded in 1983 as an
independent research institute. Since its inception,
RIACS has conducted research on artificial intelligence,
high-performance computing, and human-computer interfaces. As
documented in the Aeronautics and Space Report
transmitted from President Reagan to the US Congress in
1983, NASA made the major commitment to establish RIACS at NASA
Ames Research Center to be operated by USRA as part of a new
computer science applications program at NASA.
About BCG X
BCG X is the tech build and design unit of BCG.
Turbocharging BCG's deep industry and functional expertise, BCG
X brings together advanced tech knowledge and ambitious
entrepreneurship to help organizations enable innovation at
scale.
With nearly 3,000 technologists, scientists, programmers,
engineers, and human-centered designers located across 80+ cities,
BCG X builds and designs platforms and software to address the
world's most important challenges and opportunities.
Teaming across our practices, and in close collaboration with
our clients, our end-to-end global team unlocks new possibilities.
Together we're creating the bold and disruptive products, services,
and businesses of tomorrow.
About Boston Consulting Group
Boston Consulting Group
partners with leaders in business and society to tackle their most
important challenges and capture their greatest opportunities. BCG
was the pioneer in business strategy when it was founded in 1963.
Today, we work closely with clients to embrace a transformational
approach aimed at benefiting all stakeholders—empowering
organizations to grow, build sustainable competitive advantage, and
drive positive societal impact.
Our diverse, global teams bring deep industry and functional
expertise and a range of perspectives that question the status quo
and spark change. BCG delivers solutions through leading-edge
management consulting, technology and design, and corporate and
digital ventures. We work in a uniquely collaborative model across
the firm and throughout all levels of the client organization,
fueled by the goal of helping our clients thrive and enabling them
to make the world a better place.
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SOURCE Boston Consulting Group (BCG)