TORONTO, April 25,
2024 /CNW/ - Pineapple Financial Inc. (NYSE American:
PAPL) ("the Company" or "Pineapple"), a tech-focused mortgage
brokerage with an integrated network of partner brokerages and
agents across Canada, today
announced a 92% improvement in its process to onboard new agents
through the use of AI and other digital tools. These tools have
enabled the Company to onboard over 100 new agents and save its
Director of Brokerage Operations over 100 hours since the beginning
of 2024.
Earlier this year, Pineapple introduced Maui, an AI assistant designed to help
mortgage brokers improve workflow, speed up processes and
significantly enhance broker productivity. The initial
functionality of Maui leverages
artificial intelligence to generate custom websites and biographies
for mortgage brokers.
The Company has recently added the ability to create eSignatures
and ad banners to Maui's
capabilities. The new AI signature generator creates a modern,
mobile-friendly eSignature that automatically updates in Gmail,
Google Workspace, and MyPineapple, is compatible with Outlook,
Mac Mail, iPhone, and Yahoo Mail and
provides easy-to-follow instructions to add the eSignature to those
applications.
With this new ability, Maui can
now create a custom website, a unique biography, and a professional
eSignature with the broker's photo, apply now button, ad banner,
call-to-action buttons, social media links, appointment schedule
link, and a Google review link, in seconds.
"Maui provides Pineapple
brokers with an effective marketing tool that leaves a positive
impression, builds trust, drives traffic to their website/social
media accounts, and generates business," said Pineapple's Chief
Strategy Officer Christa Mitchell.
"Plus, Maui doesn't require
mortgage brokers to have software coding or design expertise."
Marketing automation also plays a significant role in
Pineapple's digital onboarding workflow, guiding new brokers
through automated emails and ensuring they complete the necessary
steps on time.
Pineapple President and COO Kendall
Marin added, "Our vision is to leverage the power of
artificial intelligence to streamline processes for our staff and
brokers to maximize growth potential and the ability to scale our
business exponentially in the future. AI gives us the superpower to
work smarter, not harder."
Chief Executive Officer Shubha
Dasgupta stated, "Pineapple is committed to secure data
management and adhering to industry compliance regulations. The AI
power behind Maui ensures that
Pineapple brokers adhere to these regulations."
About Pineapple
Financial
Pineapple is an award-winning fintech and leading Canadian
mortgage brokerage network, focusing on both the long-term
success of agents and brokers as well as the overall experience of
homeowners. With approximately 700 brokers within the network,
Pineapple creates cutting-edge cloud-based tools and AI-driven
systems to enable its brokers to help Canadians realize their dream
of owning a home. Pineapple is active within the community
and is proud to sponsor charities across Canada to improve the lives of fellow
Canadians.
Follow us on social media:
Instagram:
@pineapplemortgage @empoweredbypineapple Facebook: Pineapple
MortgageLinkedIn: Pineapple Mortgage
SOURCE: Pineapple Financial Inc. (NYSE American:
PAPL)
Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and
unknown risks and uncertainties and are based on the Company's
current expectations and projections about future events that the
Company believes may affect its financial condition, results of
operations, business strategy and financial needs. Investors can
identify these forward-looking statements by words or phrases such
as "may," "will," "expect," "anticipate," "aim," "estimate,"
"intend," "plan," "believe," "is/are likely to," "potential,"
"continue" or other similar expressions. The Company undertakes no
obligation to update or revise publicly any forward-looking
statements to reflect subsequent occurring events or circumstances,
or changes in its expectations that arise after the date hereof,
except as may be required by law. These statements are subject to
uncertainties and risks including, but not limited to, the
uncertainties related to market conditions and the completion of
the initial public offering on the anticipated terms or at all, and
other factors discussed in the "Risk Factors" section of the
registration statement filed with the SEC. Although the Company
believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such
expectations will turn out to be correct, and the Company cautions
investors that actual results may differ materially from the
anticipated results and encourages investors to review other
factors that may affect its future results in the Company's
registration statement and other filings with the SEC. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov.
Related Links:
https://gopineapple.com
http://empoweredbypineapple.com
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SOURCE Pineapple Financial Inc.