Food Industry Leader Roxanne Bernstein Named
Chief Executive Officer to lead the next stage of the company's
growth
STOCKTON, Calif., April 25,
2024 /PRNewswire/ -- Kevin's Natural Foods, a
nutritious meal company, today announced that Roxanne Bernstein has been named Chief Executive
Officer to support the brand's continued growth. This transition
comes at an exciting time for Kevin's Natural Foods, following its
acquisition by Mars and a period of record sales and exponential
growth.
Bernstein is a seasoned professional with 20 years of experience
in the food and beverage industry and a successful track record in
growing brands. Her background includes leadership positions in
large and small brands across renowned companies such as Kraft,
Kellogg's, and Post. Most recently, Bernstein served as the
Executive Vice President and President of ACCO Brands, where she
managed a $1B segment. A graduate of
West Point and former Army Captain, Bernstein's disciplined yet
agile leadership style is set to propel Kevin's Natural Foods
towards further growth and success.
"Roxanne's style of leadership and her impressive experience
scaling and driving food brands make her the perfect choice to lead
Kevin's Natural Foods into the next stage of growth, harnessing the
agility, culture and customer obsession the business has thrived
on," said Shaid Shah, Global
President for Mars Food & Nutrition, the business segment
within Mars in which Kevin's Natural Foods operates as a standalone
business. "Kevin's Natural Foods saw record sales in 2023, growing
by 50%, and continued this incredible trajectory in Q1 with the
successful launch of its frozen portfolio – thanks to the support
of our customers, consumers, and the hard work of our incredible
associates. Under Roxanne's leadership Kevin's Natural Foods will
remain focused on delivering what consumers and customers expect
and want from a disruptive food brand."
"As a passionate believer in the important role healthy and
tasty food can play in our lives, I am honored and humbled by the
opportunity to lead Kevin's Natural Foods and build on the
remarkable success the business has had to date," said Bernstein.
"I can't wait to work alongside the incredible team whose
commitment, hard work, high accountability, and passion has made
the brand what it is today. It is an exciting time to work in food
and I look forward to continuing to deliver on the founders'
mission to make healthy eating taste delicious."
After years of dedication and exceptional results, the Kevin's
Natural Foods co-founders, Kevin
McCray, Dan Costa, and
Kelsie Costa, have decided that the
strength of the business means now is the time to move on and spend
more time on their families. They will stay on through the end of
June to ensure a smooth transition.
"I am incredibly proud of what Kevin's Natural Foods has
accomplished in only four years, and I can't think of a better
person to lead the brand into the future," said McCray. "Roxanne
will reinforce the company's culture while continuing to deliver
for our customers, drive innovation and reach even more consumers.
The future for Kevin's Natural Foods is bright and I look forward
to supporting its continued success."
Roxanne will join Kevin's Natural Foods in April, transitioning
into the role of CEO by July 1st.
About Kevin's Natural Foods
Kevin's Natural Foods is a
line of healthy entrées, sauces and sides on a mission to make
clean eating not only taste delicious, but also seamlessly fit into
any lifestyle. Co-founded by Kevin
McCray, who battled a severe auto-immune disorder for years
and found that nothing helped consistently until he discovered a
paleo-friendly diet— Kevin's Natural Foods was born from his desire
to help others eat healthier. Kevin's flavorful, sous-vide entrées
and signature Paleo, Keto and Gluten-Free certified sauces allow
home chefs to prepare delicious meals in five minutes. With strict
nutritious standards, entrees and sauces contain zero refined
sugar, artificial ingredients, grains, soy, antibiotics or
hormones. Kevin's products are available on the shelves of coveted
grocery retailers nationwide like Whole Foods, Target, Sprouts, and
Costco. A true market disruptor, Kevin's Natural Foods is the first
clean refrigerated entrée brand and challenges the notion that
proper nutrition can't be as delicious as it is healthy.
For more information about Kevin's Natural Foods, please
visit kevinsnaturalfoods.com.
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SOURCE Kevin's Natural Foods