The sports-tech innovator powered by 3X4
Genetics will work closely with OCSC coaching, training, and
therapy teams on daily training and recovery strategies
BELLEVUE, Wash., June 6, 2024
/PRNewswire/ -- GENEFIT (GENEs First Integrated
Technologies), powered by 3X4 Genetics, announces today an exciting
new collaboration with USL Championship soccer team, Orange County
Soccer Club (OCSC). The partnership gives OCSC coaching,
performance, medical, and nutritional staff a holistic view of
real-time genetics-based insights that allows its athletes to
maximize their performance potential while reducing the risk of
injury.
GENEFIT's revolutionary, patented modifier technology integrates
OCSC athletes' genetic and training data to give gene-informed
sports performance and recovery metrics both for individual players
and cohesively for the team. The GENEFIT software measures each
players' genetics, training load and injury history, allowing for
quick pivots in training and recovery strategies to prevent overuse
injuries and subsequent injury burden.
"Research shows that over 60% of athletic performance is
based on genes, so tapping into personal genetics gives elite
sports teams a competitive edge that can be the difference between
winning and losing – not only games but also money," says
Tony Hsu, Chairman & CEO, 3X4
Genetics. "By reducing the likelihood of injury, GENEFIT can
help teams like OCSC develop players to their full potential and
keep talent off the bench and on the field."
Prior to the full OCSC team's integration with GENEFIT this
year, select team members, including Defender Dillon Powers and Midfielders Brian Iloski and Kyle
Scott, were early adopters in the technology innovator's
genes-first approach. The initial insights into their genetics,
combined with immediate intervention to their nutrition, recovery
and training protocols, tangibly helped improve the players'
fitness and recover much more effectively later in the season. Now,
by integrating their GPS training data and injury history with
GENEFIT's proprietary genetics-based AI models, the entire team
will experience the same benefits.
"We take player development very seriously at OCSC, and pride
ourselves on building up our talent to compete both domestically
and on the international stage," says Peter Nugent, President of Soccer Operations and
General Manager, Orange County Soccer Club. "With GENEFIT we
feel like we've found this missing link in our training program,
with a better understanding of when to push harder and when to pull
back in order to unlock untapped potential with our players. We
know GENEFIT will only serve to make us a more competitive team and
continue to keep the club at the forefront of player
development."
In addition to the enterprise program for elite sports
organizations, GENEFIT also offers a consumer product for
individual athletes looking for personalized, genetics-based
fitness insights. For more information, please visit
www.genefit.ai.
About GENEFIT
GENEFIT is the future of sports.
GENEFIT, powered by 3X4 Genetics, is the world's first enterprise
software program synthesizing physiological data with genetics
built specifically for elite sports organizations. GENEFIT
eliminates the trial and error for training, recovery, and injury
prevention while providing practical insights to enable data-driven
decisions for coaching staffs and athletes alike. GENEFIT is based
in Seattle, WA. For more
information, please visit www.genefit.pro.
About The Orange County Soccer Club
Orange County
Soccer Club (OCSC) is Orange County's only professional soccer team
and a founding member of the United Soccer League (USL). OCSC,
which plays its home games at the 5,500-seat Orange County Great
Park Championship Soccer Stadium in Irvine, CA, won its first USL Championship
title in 2021. In October 2023, the
club launched a trailblazing fan investment program, raising nearly
$600,000 from supporters around the
world. OCSC is dedicated to being the leader in professional player
development in the United States,
providing a pathway to professional soccer and to the top leagues
around the world. For more information, visit
www.orangecountysoccer.com.
Media Contact:
Power Digital Marketing
genefit@powerdigital.com
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SOURCE GENEFIT