MyDirectives® Announces Key Additions to Senior Leadership Team
June 27 2024 - 10:11AM
Business Wire
Ron Wozny joins as Senior Vice President,
Marketing and Business Development
Jessica Zan named Senior Director of
Clinical Implementations
MyDirectives, the leading innovator in digital advance care
planning (ACP), is pleased to announce the appointment of Ron Wozny
as senior vice president of marketing and business development and
Jessica Zan, RN, BSN, MAMFC, as senior director of clinical
implementations. These strategic additions to the leadership team
are set to drive the company’s next phase of growth and enhance its
commitment to improving patient care through the effective use of
digital advanced healthcare decisions documents such as advance
directives.
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Ron Wozny has joined the MyDirectives
Senior Leadership Team as Senior Vice President of Marketing &
Business Development, MyDirectives. (Photo: Business Wire)
Ron Wozny brings over 20 years of experience in marketing,
business development, sales operations, and strategic partnerships
within the healthcare industry. Most recently, he was senior vice
president of marketing and sales operations for HealthSmart, the
largest independent third-party administrator for self-funded
health plans, where he orchestrated and scaled holistic integrated
marketing programs and demand generation campaigns that contributed
to 80% revenue growth over five years. His proven track record of
driving growth and building successful brands will be invaluable as
MyDirectives continues to expand its footprint.
“I am excited to join MyDirectives at such a pivotal time,” said
Wozny. “The company’s dedication to empowering individuals with
their healthcare choices is inspiring, and I look forward to
leveraging my experience to amplify our message and grow our
partnerships. As we continue to expand the scope of our digital ACP
solutions, we will ensure that more people have access to the tools
they need to communicate their healthcare preferences clearly and
effectively.”
Jessica Zan brings over 15 years of clinical experience and
expertise in healthcare implementations and has a deep
understanding of the complexities of patient care and the
importance of effective communication in healthcare settings. Prior
to joining MyDirectives, she was director of IT applications –
ambulatory for INTEGRIS Health in Oklahoma, directing EHR
applications to meet operational needs and align improvements. She
also had leadership roles in advance care planning and palliative
care coordination, as well as hands-on clinical experience at
INTEGRIS. In her role at MyDirectives, Jessica will advise the
company’s customers and the healthcare industry on implementing
ACP, from workflows, to training, to governance, and technology
issues, to ensure successful use of MyDirectives’ ACP
solutions.
“It’s an honor to join MyDirectives, a company that is truly
transforming the landscape of advance care planning,” said Zan. “My
clinical background has always been driven by a commitment to
patient-centered care, and I am eager to contribute to the
implementation of solutions that support patients, families,
healthcare providers, and healthcare payers in making informed and
compassionate decisions. Advance care planning is the heart of my
passion in healthcare, and I am thrilled to be returning to it as
full-time work.”
“We are thrilled to welcome Ron and Jessica to our team,” said
Scott Brown, president and CEO for MyDirectives. “Their extensive
experience and shared passion for improving patient outcomes align
perfectly with our mission at MyDirectives. Ron’s expertise in
marketing and business development will be instrumental as we
expand our reach and partnerships with industry leaders like Five
Wishes and the National POLST Collaborative. Jessica’s clinical
background and leadership in healthcare implementations will ensure
our enterprise ACP solutions continue to lead the market and meet
the highest standards of patient care. Together, they will help
MyDirectives drive innovation and make a significant impact in
empowering our clients to better deliver true person-centered
care.”
About MyDirectives®
MyDirectives is the premier provider of digital advance care
planning (ACP) solutions and highly secure, cloud-based storage for
anytime, anywhere access across the healthcare continuum. Our free
online tool allows individuals to create ACP documents in their own
words or upload existing ACP documents and portable medical order
forms (POLST) in a secure, online repository. MyDirectives for
Clinicians™ enables care team members to lead guided ACP
discussions with their patients. With MyDirectives, payers and
providers can track business insights, quality measure achievement,
and CMS regulatory compliance reporting integration, while hospital
and healthcare systems can easily access a patient’s ACP documents
or portable medical order forms through their EHR. To learn more,
follow MyDirectives on LinkedIn and X, or visit
www.mydirectives.com.
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Ron Wozny SVP, Marketing & Business Operations MyDirectives
469-238-2858 ext. 109 rwozny@mydirectives.com