Ivee Announces New Agency and Brand Partners After Sold Out Upfront
July 09 2024 - 11:56AM
Ivee, the mobility software provider creating premium passenger
experiences in ride-hail networks like Uber and Lyft, today
announced activations with brands and agencies across a variety of
industries after a successful Upfront event in NYC. They include
QSR franchises such as Wendy’s, media companies such as Showtime,
Convention Visitor Bureaus (CVBs), and DTC brands such as Andie,
Adore Me, Mullybox, and more!
“Whether you’re a DOOH or CTV buyer at an agency, a D2C brand, a
QSR restaurant, or even a small local advertiser, the challenges
are similar,” said Dave Matthews, VP of Product at Ivee. “Ivee has
helped dozens of advertisers across all of these cohorts get ROI on
campaigns that combine the premium content and lean back experience
of CTV with the engagement opportunities of digital.”
Unlike legacy in-vehicle infotainment systems offering intrusive
and often irrelevant experiences, Ivee provides premium,
personalized, and hyperlocal content to over 25 million passengers.
With the company’s proprietary Ride Modes, passengers can decide
whether they want to live-stream business news, relax with an
episode of their favorite TV show, or get recommendations based on
their destination. For advertisers, that creates opportunities to
target highly engaged audiences, with all the targeting and
measurement capabilities that come from owning the hardware.
"Promoting late-night dining was easy with Ivee Ads. We ran
engaging and hyper-local targeted ads that ride-share users
couldn’t miss. We've been very pleased with the results,” said Gina
Sisk, Media Director at Manna Inc/ Bridgeman Foods owner of
franchises including Wendy's, Fazoli’s, and others.
“Traditionally, Out of Home has been a challenge for us because
it’s difficult to measure performance,” said Morgan Decker,
Director of Performance Marketing at Andie. “Ivee Ads combines the
best of performance-based digital ads with OOH targeting, allowing
us to do granular targeting such as to women passengers at airports
or retail shopping districts.”
Inherently local businesses, such as QSR franchises or real
estate agencies, have also seen the benefits of Ivee’s approach,
allowing them to plan, activate, and measure campaigns down to the
zip code.
About IveeIvee creates in-vehicle experiences
that help people make the most of their time in transit. Our
personalized infotainment software has something for every
passenger, whether they want to stream the news, catch up on work,
or even get recommendations for their destination. Ivee has been
recognized for innovation by the Plug & Play accelerator,
MediaPost, and the National Retail Foundation’s Innovation Lab. You
can find Ivee® at @rideivee on Facebook, Twitter, and Instagram.
goivee.com.
Media Contact:Andrea
Hollandandrea@dialedpr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d0bf9e6a-8629-4262-9713-02be83020cb0