PARIS, July 26,
2024 /PRNewswire/ -- In a moment of pride and
unity, Team GB made a stunning entrance during the Parade of
Nations at the Opening Ceremony of the Paris 2024 Olympic Games, proudly wearing the
official Ben Sherman ceremonial
attire. This marks the third consecutive Olympic Games where
Ben Sherman has had the honour of
outfitting Team GB athletes, blending British heritage with
contemporary style.
Location:
River Seine, Paris, France
Athlete Spotlight:
During the Parade of Nations, Team
GB athletes were spotlighted as they descended on the River Seine
in Paris, France.
Flag Bearer:
The flag bearers for Team GB,
Tom Daley, and Helen Glover,
proudly led the team as they entered, wearing the official Ben
Sherman Opening Ceremony ensemble.
Ceremony Wear Details:
The Opening Ceremony attire
featured specially tailored pieces for all athletes, designed by
Ben Sherman. A notable element seen
through the Opening Ceremony look is the specially designed
four-nation floral motif, featuring the English Tudor Rose,
Scottish Thistle, Welsh Daffodil, and Northern Irish Shamrock. This
design is a nod to the identities and histories of the four nations
within the United Kingdom.
The Official Ceremonial look comprised of:
- Team GB Bomber Jacket: A tailored bomber jacket
featuring the distinctive four-nation floral motif design on the
back.
- Team GB Geo Polo: A knitted open-neck polo made from an
organic cotton blend with a geometric motif in patriotic red and
blue.
- Team GB Oxford Trouser: Featuring unique design details
on the waistband and hem.
- Accessories: Complementing the attire were a stylish
belt, supple suede loafers, and Opening Ceremony inspired patterned
socks in collaboration with Happy Socks.
Stay connected and follow the journey using
#BenShermanTeamGB.
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