Inspired by the Locals Hot Summer Days and
Chilly Fall Nights, Genesee
Invents New Season with Perfect Beer to Match
ROCHESTER, N.Y., Aug. 1, 2024
/PRNewswire/ -- Genesee Brewery recently announced that it has
invented a new season, a New Yorker's perfect season,
sum-all. Sum-all is the season between August and October
where New Yorkers beg for sweater weather while savoring the last
days of summer. And in true Genesee fashion, brewery officials announced
the first official sum-all beer: Genesee Black Cherry Vanilla
Kellerbier! Black Cherry Vanilla Kellerbier will be
available later this week in 12-packs of 12-ounce cans and on draft
at select locations.
"Just when you thought summer couldn't get any hotter,
Genesee is throwing on the flannel
in August and kicking off sum-all with zero regrets. Our Black
Cherry Vanilla Kellerbier bridges the seasons perfectly, that's why
we've declared it our first ever sum-all beer," said Tiffany Benning, brand manager for Genesee. "It showcases the tart sweetness of
black cherry and a hint of smooth vanilla, all balanced in a crisp,
unfiltered kellerbier that's refreshing enough to drink in the
heat."
Additionally, Genny fans can find limited-edition Black Cherry
Vanilla Kellerbier sum-all merchandise at the Genesee Brew House in
Rochester.
It's Officially Sum-all Starting August 1
Genesee is leaning into its
tradition of releasing seasonal beers before you can even flip your
calendar by crafting the new, official sum-all season.
"Sum-all is all about celebrating the best of both seasons and
embracing the juxtaposition this time of year offers. Fall
beer in August? Makes sense to Genesee! Flannel swim trunks? You got it.
Maple hot dogs? Well, you decide… Genesee is all about giving the people what
they want," said Benning. "And while we don't control the weather
or the thermostat, Genesee can
offer liquid relief, no matter the season!"
Follow Genesee on social
media @GeneseeBrewery and share your sum-all moments with
#GennySumAll to be part of redefining seasonal sips.
CONTACT:
Correna Dolce
Correna.Dolce@fifco.com
(585) 329-2961
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SOURCE Genesee Brewing Company