The report states "Cordial's AI outshines
other vendors' by enhancing marketer productivity and email value,
not just creating content"
SAN
DIEGO, Aug. 5, 2024 /PRNewswire/ -- Cordial,
the leading enterprise marketing platform that automates billions
of data-driven emails, SMS and mobile app messages for companies
like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong
Performer in The Forrester Wave™: Email Marketing Service
Providers, Q3 2024. Cordial received the highest possible scores in
six criteria: AI, vision, legacy technology integration, agency
services, preference management, and pricing flexibility and
transparency.
- Get instant, form-free access to discover why Cordial was named
a Strong Performer at
https://be.cordial.com/forrester-wave-2024.
"Marketing moves fast. Campaigns need to be agile and
personalized, data needs to flow seamlessly, and marketers need to
be able to act quickly on insights. But when you're wrestling with
outdated platforms, trying to make disparate tools work together,
you're losing valuable time," said Jeremy
Swift, CEO and co-founder of Cordial. "At Cordial, we're
giving marketers back the time they need to focus on strategy,
creativity and truly connecting with their customers. We're setting
a new standard with visionary AI capabilities, unmatched data
flexibility and exceptional service that empower our customers to
send better messages and deliver better business results."
Marketing success hinges on a deep understanding of the
customer, the business and the nuances of every interaction.
Cordial's uniquely designed platform goes beyond traditional
offerings, integrating cutting-edge AI, cohesive cross-channel
capabilities and unparalleled data flexibility. This innovative
approach has empowered industry-leading brands to deliver
significant outcomes, breaking free from the limitations imposed by
legacy providers' outdated systems.
The Forrester Wave states that Cordial's technology has
"...improved its clients' customer lifetime value by 50%," and a
reference customer called Cordial "a breath of fresh air to work
with such a modern platform."
Cordial received the highest score possible in six criteria:
- AI: Cordial's AI capabilities drive marketer
productivity and value beyond content, ultimately delivering
business results. The report says, "Cordial's AI outshines other
vendors' by enhancing marketer productivity and email value, not
just creating content."
- Vision: Cordial's forward-thinking vision consistently
earns top marks, helping brands meet and anticipate their
customers' evolving needs.
- Legacy technology integration: The platform's
integration capabilities and built-in data transformations simplify
connections with any source. "Customers love that Cordial
integrates so easily with other technologies," according to the
report.
- Agency services: Backed by industry-leading professional
services and a customer-driven roadmap, Cordial's full spectrum of
support delivers exceptional value and strategic insights for its
customers.
- Preference management: Cordial's advanced data
collection capabilities capture valuable first- and zero-party data
through dynamic surveys and preference centers to create customized
message experiences.
- Pricing flexibility and transparency: Cordial's
commitment to transparency and flexibility in pricing ensures a
trustworthy partnership without hidden costs or surprises.
About Cordial
Cordial's technology helps companies
like L.L.Bean, Orveon Global and Boot Barn automate high-conversion
messages across email, SMS, mobile app, social media, direct mail
and more—driving scalable revenue and lasting customer connections.
Cordial was named a Fastest-Growing Company in the 2022 and 2023
Deloitte Technology Fast 500™ and won the Business Intelligence
Group's Best Places to Work award in 2023. Connect with Cordial at
www.cordial.com.
Media Contact
Ryan Hecker
PANBlast for Cordial
cordial@panblastpr.com
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SOURCE Cordial