The global apparel company expands its
eco-conscious offerings with the addition of its first footwear
arm
MONTREAL, Aug. 15,
2024 /CNW/ - Lolë Brands, a global apparel
company producing elevated athleisure, active and outerwear
designed to last, announced today its acquisition of outdoor
lifestyle footwear brand, Sanuk®, previously a division
of Deckers Brands (NYSE: DECK).
Founded in 1997 within the vibrant surfing, action sports and
outdoor community, Sanuk has long been synonymous with comfort,
creativity and free-spirited adventure. Renowned for its original
styles and irreverent marketing, Sanuk is on a mission to spread
smiles far and wide through fun yet functional footwear. The
partnership will usher in a new era for the beloved Southern California-born brand, as Sanuk and
Lolë share a commitment to responsibly produced, innovative and
stylish designs.
Under new ownership, Sanuk will benefit from a renewed
investment to build on its core strengths, such as unique,
consumer-centric products and marketing that differentiates the
brand in the marketplace. Sanuk's loyal customer base of wholesale
partners can look forward to experiencing the brand's evolution,
which includes a nimble and progressive approach to marketplace
management and customer service.
Serving over a decade with Sanuk and bringing 20 years of
industry experience, Katie Pruitt
has been appointed Vice President, General Manager of Sanuk and is
the ideal choice to lead the brand into the future. Pruitt will
focus on evolving the brand strategy and prioritizing
direct-to-consumer and wholesale customers to drive innovation and
growth. In the coming months, Sanuk will relocate its operations
and open a new office in Los Angeles,
CA.
"Sanuk is iconic for its disruptive spirit and loyal fanbase,
and we're pleased to welcome the brand to the Lolë family," says
Todd Steele, Lolë CEO. "We look
forward to working alongside Katie and leveraging Lolë's resources
and partnerships to embark on a new stage of growth for the
brand."
"I'm honored to join the team at Lolë Brands, a talented group
with whom I share a similar passion and vision for building
brands," says Katie Pruitt, Sanuk
Vice President, General Manager. "Together, we see exciting
opportunities to elevate Sanuk's product offerings, disrupt the
marketplace and build brand love with our growing community of
Sanuk fans."
This acquisition marks the second for Lolë in the past year as
it expands its portfolio of environmentally conscious consumer
brands.
To learn more and shop the latest collections from both brands,
visit www.lolelife.com and www.sanuk.com, and follow along on
social media at @lole and @sanuk.
About Lolë Brands
Lolë is a global apparel brand
offering elevated athleisure, active and outerwear versatile and
stylish enough to transition from the studio to the street, and
everywhere in between. Born in Canada, the collection is thoughtfully
designed in Montreal with smart
consumption in mind using high-quality materials, made to last (and
look good) season after season. Lolë clothing can be found at more
than 1,500 retail outlets around the world, in Lolë Ateliers and
online at lolelife.com. Learn more and follow on social @lole.
About Sanuk®
Welcome to the never-ending
party for your feet. Founded in 1997, Sanuk is an unconventional
footwear brand on a mission to keep you comfy, protect our happy
places and cultivate community. Sanuk is the Thai word for "fun,"
so we infuse fun into everything we do. For more information about
Sanuk, a division of Lolë Brands, visit sanuk.com or follow
@sanuk on Instagram, TikTok and Facebook. #SmileOn
Media contact:
Hannah Wilkinson, Dolce Vita PR
hannah@dolcevitapr.co
+1 (707) 977-5101
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SOURCE Lolë Brands