JACKSONVILLE, Fla., Aug. 22,
2024 /PRNewswire/ -- EverBank is proud to
announce a new relationship with Jacksonville Jaguars quarterback
Trevor Lawrence. Through this
strategic collaboration, Lawrence will serve as a brand ambassador
for the Jacksonville-based bank.
This relationship enhances EverBank's ongoing ties to the
Jacksonville Jaguars, solidified by the bank's long-standing naming
rights to EverBank Stadium.
Underscoring their collective shared values of performance and
service, Trevor is also a client of EverBank, giving him access to
the wide range of banking services EverBank offers, including high
yield savings accounts and innovative digital banking
solutions.
"With the advantages EverBank provides, everyone gets treated
like an MVP," Trevor said. "EverBank's deep commitment to
excellence and the community aligns perfectly with my values. I'm
excited to team up with a brand that shares my passion for giving
back and always going the extra mile in the pursuit of
success."
In addition to becoming an EverBank client, Trevor will be the
focus of future nationwide marketing campaigns for the bank. Fans
and bank clients can look forward to seeing him in online content,
newspaper ads, financial center signage, social media conversations
and TV spots, particularly during football games. Trevor's wife,
Marissa Lawrence, will even be
getting in on the action.
"We are incredibly excited to partner with Trevor Lawrence," said Greg Seibly, CEO of EverBank. "Trevor's
dedication to performance and success, both on and off the field,
mirrors our own commitment to excellence. Our new relationship with
Trevor not only strengthens our connection to our home communities
but also enables EverBank to reach even more clients from coast to
coast."
This new collaboration with Trevor builds on EverBank's ongoing
partnership with the Jacksonville Jaguars which extends far beyond
the naming rights of EverBank Stadium.
Motivated by a commitment to delivering a financial advantage
that enables clients to achieve their unique personal goals,
EverBank demonstrates a strong commitment in Jacksonville and the communities it serves
nationwide through its community programming initiative, EverBank
Builds®. The program supports initiatives aimed at
fostering growth and development, from youth financial literacy
programs to specialized support for local businesses.
"As a values-based bank with clients coast to coast, EverBank is
relentlessly focused on performance and excellence – just like
Trevor," Seibly said. "Our new relationship with Trevor is more
than just an endorsement – it's a reflection of our shared values
and vision for the future. Together, we want to inspire and empower
our communities, driving success and creating lasting positive
impact."
To kick off Trevor's new role as an EverBank ambassador,
EverBank released the first ads of the bank's new campaign, titled
"Trevor, GO" and "Perform as Hard as You Do." EverBank created this
campaign with its agency Campbell Ewald. The ad can be viewed
at everbank.com/performancepartners.
About EverBank
EverBank, N.A. ("EverBank") is a nationwide specialty
bank providing high-value products and services to consumer and
commercial clients nationwide. As a pioneer in online banking, we
offer convenient digital access for clients 24/7, in addition to
phone banking services and a network of financial centers across
Florida. EverBank's commitment is
to deliver to our clients high-performing, high-yield solutions
backed by exceptional service, always giving them the advantage
they expect, to make the most of their money.
Visit everbank.com or connect and interact with us
on Facebook, Instagram, LinkedIn or X (formerly
Twitter). EverBank is a Member FDIC.
About Campbell Ewald
Campbell Ewald is a U.S.-based full service, fully
integrated advertising and marketing communications agency with
over 100 years of know how. The agency provides both traditional
and specialized capabilities including advertising; insights and
strategic planning; creative development; integrated
content strategy and creation; CRM; media planning and buying;
in-house production; and analytics. With offices in Detroit, Los
Angeles and New York,
Campbell Ewald has been recognized as one of Metropolitan Detroit's
Best and Brightest Companies to Work For and one of the top 10
agencies in North America by the
Warc 100. The agency's work on behalf of clients has been honored
by, among others, the Cannes International Advertising Festival,
the Effies, the One Show, the AAF Mosaic Awards, the ECHO Awards
and ADWEEK.
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SOURCE EverBank, N.A.