Mitch Macfarlane will leverage
his two decades of expertise to enhance client engagement and drive
company growth.
SALT
LAKE CITY, Utah, Sept. 17,
2024 /PRNewswire-PRWeb/ -- Fullcast is pleased to
announce the appointment of Mitch
Macfarlane as vice president of customer experience.
Fullcast is a leading provider of Go-to-Market solutions, offering
an end-to-end platform designed to streamline revenue operations
and optimize sales strategies.
"My career has been dedicated to merging
technology with exceptional customer experiences, and Fullcast's
vision aligns perfectly with my passion." said Mitch Macfarlane, vice president of customer
experience at Fullcast.
Macfarlane joins Fullcast with a rich background in customer
experience and operational leadership, marked by a successful
career spanning over two decades. His journey began in software
engineering, where he developed a passion for creating impactful
technology. This enthusiasm led him to project management and
eventually to client-facing roles, where he found his true calling
in enhancing customer success.
"I am genuinely excited to join Fullcast at this pivotal
moment," said Macfarlane. "My career has been dedicated to merging
technology with exceptional customer experiences, and Fullcast's
vision aligns perfectly with my passion. I look forward to
contributing to the company's growth and further enhancing the
value we deliver to our clients."
Macfarlane's unique blend of experience in technology,
operations and customer success makes him an ideal fit for leading
Fullcast's customer experience initiatives. He will focus on
refining customer interactions, optimizing the implementation of
Fullcast's solutions and ensuring that clients derive maximum value
from the Go-to-Market solutions provided by Fullcast, including
capacity planning, territory management, lead routing and more.
"We are delighted to welcome Mitch to the Fullcast team," said
Lance Evanson, CCO of Fullcast. "His
extensive experience and proven track record in customer success
and operational leadership will be invaluable as we continue to
scale and innovate. Mitch's expertise will be instrumental in
driving our mission to provide exceptional Go-to-Market solutions
and support to our clients."
Macfarlane's appointment reflects Fullcast's commitment to
enhancing customer satisfaction and achieving excellence in revenue
operations. His leadership is expected to drive significant
advancements in how Fullcast supports and engages with its clients,
ensuring continued success and growth.
Before joining Fullcast, Macfarlane served as chief operating
officer at Pathify and Artemis Health, where he was instrumental in
scaling operations and driving growth. At Instructure, he held
several leadership roles, including chief operating officer,
overseeing product development, engineering, marketing and customer
success. During his tenure, he played a key role in transforming
the company from a startup to a public entity, growing revenue from
under $1 million to $250 million.
About Fullcast
Fullcast is a leading Go-to-Market Cloud platform that provides
end-to-end solutions for revenue operations. By combining
AI-enabled technology solutions with strategic insights, Fullcast
helps companies design, manage and track their sales strategies to
optimize performance and drive growth.
Media Contact
Amy Cook, Fullcast, (949)
813-0182, amy@fullcast.com, https://www.fullcast.com/
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SOURCE Fullcast