Cingular Wireless and Summus Reveal Secrets of Hold'em with Howard Lederer
October 12 2005 - 8:01AM
PR Newswire (US)
The unique tutorial poker game for the mobile phone will be a sure
bet with Cingular Wireless customers ATLANTA and RALEIGH, N.C.,
Oct. 12 /PRNewswire/ -- Cingular Wireless, the nation's largest
wireless carrier, and Summus, Inc. (OTC:SMMU) (BULLETIN BOARD:
SMMU) , a leading provider of mobile media applications that
optimize the consumer wireless experience, announced today the
launch of a unique Texas Hold'em tutorial poker game, "Secrets of
Hold'em with Howard Lederer," available first on Cingular Wireless.
Known as "The Professor of Poker," Howard Lederer is one of the
most successful and famous poker players around today. Howard is a
two-time World Series of Poker champion, and has two World Poker
Tour titles, two Hall of Fame titles and three Bellagio titles.
Living up to his name, Howard Lederer has produced a series of
videos/DVDs and books also branded as "Secrets of Hold'em" to
assist poker players in advancing their game. Unlike other mobile
Hold'em games on the market, Secrets of Hold'em combines
challenging game play with a teaching component that allows players
to hone their poker skills, and can be used as a stand alone game
or as a companion to an existing mobile poker game. The game uses
hints, tips and interactive strategy charts from the "Professor of
Poker" himself, Howard Lederer, to develop skills for all levels of
players in one mobile phone application. As players master the
tutorial information, they can test their skills in a series of
poker tournaments against computer-simulated poker celebrities like
Annie Duke, Chris Ferguson, Phil Gordon, Matt Savage and Greg
Raymer. Each player's virtual bank starts at $500, and they may
enter $100, $1K or $10K tournaments. Once a player wins the $10K
tournament, the game unlocks the feature to play head-to-head
against Howard Lederer, himself. "I am very impressed with the way
Summus captured the essence of my tutorial products and integrated
it into a fun, challenging mobile hold'em game," said Howard
Lederer. "We are very excited at the prospect of imparting poker
knowledge via mobile phones at any time, or any location. The
product is valuable to all poker players whether they are
practicing for a big tournament, or needing to access pre-flop tips
while actually playing a hand online or at a real table." "Once
ESPN began airing more hours of poker programming than any other
single sport, it was apparent that there was a need for an
educational poker game such as this. It's a phenomenon," said Gary
Ban, CEO of Summus. "We pride ourselves in the fact that Summus has
created an application designed to appeal to those who already play
mobile poker as well as those who have never played a hand in their
life. There's nothing else like this on the market today." "For
millions of consumers, Texas Hold'Em has clearly become a favorite
pastime, one that can be easily and conveniently enjoyed and played
in person, on the PC and on the wireless phone," said Jim Ryan,
vice president of consumer data services, Cingular Wireless. "As a
company, we are always on the lookout for innovative and compelling
products and services that appeal to Cingular customers'
communication and entertainment needs. 'Secrets of Hold'em'
definitely fits the bill." There are more than 50 million poker
players in the United States and more than 100 million worldwide.
More people play poker than play golf, billiards or tennis,
according to WPT Enterprises, Inc. Recent data from Reuters also
shows the number of hours of poker broadcast on television up more
than 250 percent over each of the past two years. To purchase
"Secrets of Hold'em," Cingular Wireless customers can go to MEdia
Mall on their mobile phones. Select the Card & Board game
category, then scroll to find "Secrets of Hold'em with Howard
Lederer." The game is available at a cost of $5.99 for a one-time
download. About Cingular Wireless Cingular Wireless is the largest
wireless carrier in the United States, serving 51.44 million
customers. Cingular, a joint venture between SBC Communications
Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the
largest digital voice and data network in the nation -- the ALLOVER
(SM) network - and the largest mobile-to-mobile community of any
national wireless carrier. Cingular is the only U.S. wireless
carrier to offer Rollover (SM), the wireless plan that lets
customers keep their unused monthly minutes. Details of the company
are available at http://www.cingular.com/. Get Cingular Wireless
press releases e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom. About Summus Summus is a leading
provider of mobile media applications that optimize the consumer
wireless experience. Summus partners with leading content brands to
develop compelling and unique wireless applications and content for
the mobile phone, focused within the most popular areas of growth,
including photo-messaging, multi-player games, news/information and
personalization. Summus currently offers an ever-growing list of 30
mobile phone applications deployed through 45 major wireless
carriers in the U.S and abroad. Summus designs and develops these
applications with the industry's most intuitive navigation that is
designed for a consistently superior user experience. For more
information, see http://www.summus.com/. This press release
contains forward-looking statements that involve risks and
uncertainties concerning Summus' business, products, and financial
results. Actual results may differ materially from the results
predicted. More information about potential risk factors that could
affect our business, products, and financial results is included in
Summus' annual report on Form 10-K for the year ended December 31,
2004, and in reports subsequently filed by Summus with the
Securities and Exchange Commission ("SEC"). All documents are
available through the SEC's Electronic Data Gathering Analysis and
Retrieval system (EDGAR) at http://www.sec.gov/ or from Summus' web
site at http://www.summus.com/. Summus hereby disclaims any
obligation to publicly update the information provided above,
including forward-looking statements, to reflect subsequent events
or circumstances. All trademarks and/or registered trademarks are
the property of their respective owners. DATASOURCE: Cingular
Wireless; Summus, Inc. CONTACT: Kelleigh Scott of Cingular
Wireless, +1-404-236-6321, or ; or Felicia Ramsey of Summus, Inc.
(USA), +1-919-807-5646, or Web site: http://www.cingular.com/
http://www.summus.com/
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