Ultimate Franchise Systems, Inc. Unveils New Publicly Traded Franchising Vehicle - FransAction Inc. HEATHROW, Fla., Oct. 20 /PRNewswire-FirstCall/ -- Ultimate Franchise Systems, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) today announced the formation of FransAction, Inc. (OTC Pink Sheets: FCTN). The sole mission of FransAction will be to rapidly expand the number of area developer contracts and franchise agreements for UFSY's major brand holdings. The company formation, in planning for several months, is a major commitment that UFSY is now prepared to engage on a nationwide, multi-brand expansion program. "FransAction is an exciting concept that will play a pivotal and leading role in UFSY's franchise sales program," explained UFSY CEO Christopher M. Swartz. "We are extremely excited about FransAction and expect it to be a powerful catalyst for unit growth, increased revenues and shareholder value for UFSY and all of our affiliate companies." Swartz continued: "Until recently, we have been committed to growing Ultimate through our acquisition model and new venture and investment strategy. While we have been committed to growing our brands, we have done it at a slow methodical pace that was in contemplation of getting ourselves prepared to roll out a new model for aggressive growth. We are very confident that FransAction is this vehicle. We now are committed to not only continuing our acquisition strategy but now growing all of our affiliate brands rapidly through FransAction." Calvin C. Smith, FransAction's newly appointed President and widely known franchising authority, echoed Swartz's enthusiasm saying, "The FransAction - Ultimate Franchise relationship has three great franchising advantages - established and historically successful brands, excellent brand managers in the fields and a parent company committed to the success of their franchisees." Mr. Smith brings a highly successful franchising track record to FransAction that includes twelve years with Golden Corral Buffet and Grill. FransAction Inc. is currently in contract negotiations to represent all of Ultimate's major brands and is expected to begin a national franchise sales program immediately. The FransAction website, a franchising information portal with links to its franchise brands and shareholder information, is expected to be launched in the coming weeks. Ultimate Franchise Systems, Inc. currently has investments in approximately 595 franchised restaurants and 40 weight loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs. (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs, Flamers Hamburgers, Mountain Mike's Pizza, Westshore Pizza, Obee's Subs, New York Burrito and Beverly Hills Weight Loss & Wellness Inc. (OTCBB: BHWW). CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., +1-407-333-8998 Web site: http://www.ufsi.net/ This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., FransAction, Inc. and Quality Restaurant Ventures, Inc. assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities, as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations, which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. DATASOURCE: Ultimate Franchise Systems, Inc. CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc., +1-407-333-8998 Web site: http://www.ufsi.net/

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