FransAction, Inc. Adds Fourth Brand to Growing Franchise Product Line HEATHROW, Fla., Oct. 27 /PRNewswire-FirstCall/ -- FransAction, Inc. (OTC Pink Sheets: FCTN) announced today that the Li'l Dino Corporation, an affiliate of Ultimate Franchise System, Inc. (OTC:UFSY) (BULLETIN BOARD: UFSY) , has signed an exclusive agreement that allows FransAction to immediately begin selling franchises and area developer agreements for the company. The agreement adds the fourth franchise product to FransAction's brand offerings, now giving FCTN a widely recognized regional brand in the lucrative north Georgia, North Carolina and South Carolina marketplaces. Li'l Dino Deli & Grille, a 30-unit chain based in Greensboro, North Carolina, is an immensely popular regional, fast-casual restaurant chain. In 1998, Li'l Dino was acquired by UFSY, a national consolidator of franchise concepts, providing Li'l Dino's franchisees with enhanced purchasing power, an experienced advertising department and numerous co-branding opportunities. The first stage of FransAction's expansion strategy for Li'l Dinos will be to grow outward from the current two hundred mile radius of its existing locations. The company believes a controlled regional pattern of growth will easily be absorbed by current operations management and the current vendor network. FransAction's overall master corporate strategy is to carefully select brands that will offer potential franchisees and area developers unique market positions in their respective franchise territories. The FCTN marketing program includes a national advertising program with operational expertise in place and a team of top-level executives spearheading the program. The company intends to build an array of brands that interest a wide variety of the potential franchisee marketplace. Ultimate Franchise Systems, Inc. currently has investments in approximately 595 franchised restaurants and 40 weight loss clinics in 30 states throughout the United States. These brands include Gator's Dockside Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and Grille, Sobik's Subs. (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs (OTC Pink Sheets: FFDG), Flamers Hamburgers, Mountain Mike's Pizza, Westshore Pizza, Obee's Subs, New York Burrito and Beverly Hills Weight Loss & Wellness Inc. (OTC:BHWW) (BULLETIN BOARD: BHWW) . CONTACT: Randy Jacobs at 800-316-9437 This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Ultimate Franchise Systems, Inc., FransAction, Inc. and Quality Restaurant Ventures, Inc. assume no obligation to update the information contained in this press release. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities, as well as operating costs, capital spending, financial sources and the effects of competition. Such forward-looking information is subject to changes and variations, which are not reasonably predictable and which could significantly affect future results. Accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of the Companies. DATASOURCE: FransAction, Inc. CONTACT: Randy Jacobs of FransAction, Inc., +1-800-316-9437 Web site: http://www.ufsi.net/

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