FOX Business Network’s Kudlow Closes Out the Year Notching First Quarterly Win Over CNBC
December 29 2021 - 12:00PM
Business Wire
FBN Prime’s “American Built” is the Most
Affluent Cable News Program of 2021 With A25-54 Median
Income
FOX Business Network’s post-market program (FBN) Kudlow,
(weekdays, 4 PM/ET) hosted by Larry Kudlow, closed out 2021 with
its best quarter ever, according to Nielsen Media Research.
Averaging 259,000 total viewers, Kudlow bested CNBC’s Closing Bell
by 19% (218,000 P2+), marking the first quarterly win for the show
which launched earlier this year.
In addition to the 2021 highlight of Kudlow’s victory, the
network’s new primetime programming slate FBN Prime, also
ushered in year over year growth and an affluence milestone. During
its first quarter since launch, American Built (Mondays
9PM/ET) hosted by Stuart Varney notched a 43% increase in viewers
while delivering the most-affluent program in cable news with the
A25-54 demo earning an average income of $178,200. How America
Works (Mondays 8 PM/ET) narrated by Mike Rowe and Mansion
Global with Kacie McDonnell (Tuesdays 8 PM/ET) joined American
Built among the top five most-affluent shows in cable news in the
A25-54 demo. Additionally, FBN’s CAVUTO: Coast to Coast
(weekdays 12-2 PM/ET), Making Money with Charles Payne
(weekdays 2 PM/ET), The Claman Countdown (weekdays 3 PM/ET),
Kennedy (Monday-Thursday 7 PM/ET) and American Dream
Home (Tuesday 8 PM/ET) also scored placements in the top 20
programs in cable news with A25-54 median income.
Rounding out 2021, FBN’s Business Day programming (9:30AM-5
PM/ET) delivered 180,000 viewers and 19,000 with A25-54. In total
day (6AM-6 AM/ET) FBN averaged 114,000 total viewers and 12,000
with A25-54. During Market Hours (9AM-4 PM/ET) FBN saw 179,000
viewers and 19,000 with A25-54. Stuart Varney’s three-hour
market-open program Varney & Co (weekdays, 9 AM-12
PM/ET) was the top-rated show on the network and averaged 236,000
total viewers for the year. Following Varney & Co, Kudlow
scored 206,000 total viewers, The Evening Edit with Elizabeth
McDonald (weekdays 6 PM/ET) notched 149,000 total viewers,
CAVUTO: Coast to Coast netted 145,000 total viewers, Making Money
with Charles Payne saw 139,000 viewers and The Claman Countdown
delivered 139,000 viewers. All in all, FBN secured six of the top
15 programs in business news with total viewers while the network’s
full weekday slate secured placements among the top 20, including
FOX Business Tonight (weekdays 5 PM/ET), Kennedy, and
Mornings with Maria (weekdays 6-9 AM/ET). Notably, Mornings
with Maria delivered its second highest-rated year since launch
with total viewers, averaging 106,000.
FOX Business Network (FBN) is a financial news channel
delivering real-time information across all platforms that impact
both Main Street and Wall Street. Headquartered in New York — the
business capital of the world — FBN launched in October 2007 and
currently ranks among the top business channels on television. The
network is available in nearly 80 million homes in all markets
across the United States. Owned by FOX Corporation, FBN is a unit
of FOX News Media and has bureaus in Chicago, Los Angeles, and
Washington, D.C.
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