Acxiom Teams with RSA, The Security Division of EMC, to Verify Customer Identities with Data on Demand
May 19 2010 - 9:25AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) has teamed with RSA, The
Security Division of EMC (NYSE: EMC) to integrate Acxiom Identity
Data on Demand, a real-time, online identity data service with the
RSA® Identity Verification knowledge-based authentication
solution.
Acxiom’s data service creates a high-speed, easy-access
repository of comprehensive report data for organizations that need
to locate, identify and verify consumers. As a result, RSA Identity
Verification customers may select the specific data they need to
most effectively authenticate consumers online, over the phone or
in-person at point of sale.
“RSA’s high standards for user authentication and needs for
accurate, real-time information on consumers was an ideal fit with
what Acxiom has to offer,” said Tim Christin, senior vice president
for Acxiom Identity Solutions. “Since user information has
declining utility over time, Acxiom’s constantly evolving identity
data assets allow RSA’s customers to maintain a consistent level of
security for enhanced and strong customer verification.”
“Inventive collaboration with industry leaders such as Acxiom is
critical to delivering increased value to our customers and to
better respond to the ever-changing threat environment,” said
Christopher Young, Senior Vice President of Technology at RSA.
“RSA’s intelligent questioning engine – coupled with Acxiom’s
diversity and quality of identity data – provides a proven identity
verification solution that has proven to help our customers prevent
fraud and identity theft.”
Acxiom Identity Data on Demand serves as a central data source,
delivering all data through a single interface, using Acxiom’s
proprietary AbiliTec® entity resolution process.
“Companies have benefited from the combined strengths of RSA’s
identify verification and Acxiom’s identity and risk solutions,”
Christin said. “Together we offer unique flexibility for companies
as their business needs evolve. They can select from the broadest
range of data available with real-time delivery at a single entry
point.”
RSA Identity Verification is a knowledge-based authentication
system that is engineered to assure and confirm user identities in
real-time by presenting a series of top-of-mind questions utilizing
relevant facts obtained from dozens of public and commercial record
databases. Leveraging Acxiom Data on Demand, RSA Identity
Verification presents a person with a series of top-of-mind
questions utilizing relevant facts unique to that individual that
are obtained by scanning dozens of public records and commercially
available databases. This combination greatly reduces the ability
for someone other than the genuine individual to provide correct
responses.
About Acxiom
Acxiom is a recognized leader in marketing technology and
services that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience of
data management to deliver high-performance, highly secure,
reliable information management services. Founded in 1969, Acxiom
is headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and the Middle East. For more information about
Acxiom, visit Acxiom.com.
Acxiom and AbiliTec are registered trademarks of Acxiom
Corporation. EMC and RSA are either registered trademarks or
trademarks of EMC Corporation. All other products and/or services
are trademarks of their respective owners.
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