China Post Group and Acxiom Sign Cooperation Agreement to Expand China’s Direct Mail and Database Marketing Business
August 10 2010 - 8:56AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a global leader in marketing
technology and services, today signed a strategic cooperation
agreement with China Post Group to jointly expand China’s direct
mail business by leveraging database marketing services. Li Guohua,
Vice President of China Post, John Adams, Acxiom Global COO and
executive vice president, and executives from both parties attended
the signing ceremony.
Li Guohua said, “Although the direct mail industry has grown
over the past few years, it is still in a development stage.
Because of the proactive promotion by China Post, the value of
direct mail is being recognized by more and more companies and is
being applied to such areas as product promotion, communication
channels, customer relationship management and market research.” In
the past five years, China Post has helped China’s coastal small to
medium-sized enterprises develop markets and increase business
through database building and direct mail programs. “Through the
partnership with Acxiom, China Post expects to leverage advanced
data analytics technology and marketing concepts, enhancing China
Post’s full range of services to create “one-stop” capabilities.
Most important is to provide China’s enterprises with high-quality
direct mail service, to increase marketing precision and accelerate
the efficient communication of business information,” Guohua
concluded.
“Our strategic cooperation with China Post is based on creating
precise and efficient database direct mail services, thus helping
China Post to optimize their information with the data management
technology of Acxiom,” Adams said. “Not only are we laying a solid
foundation for China’s direct mail service, we are looking forward
to working alongside China Post to deploy our full range of
technology and expertise in multichannel marketing to help our
global clients reach customers with certainty and at an efficient
cost.”
Acxiom was the first company to appoint a Chief Privacy Officer
and has a long-standing tradition of leading-edge privacy policies
and protections for individuals. Adams said, “We have a global team
of privacy experts who will be working very closely with China Post
to develop and implement, at the outset of our agreement, the
highest privacy standards appropriate to the protection of personal
information in China.”
About China Post
As China’s primary direct mail service provider, China Post has
been recognized as “Expert of Direct Mail Service”. China Post’s
mission is “Connecting people, agencies and companies”, and the
“Precise classification and directional communication” is their
objective. China Post started direct mail service in 2004, which
provides a communication platform for SMEs. In 2008, China Post
released 12 direct mail services based on the market segments and
needs, which are leveraged by the advantages of brand, data,
channel and excellent service capabilities. China Post has fully
committed to provide outstanding direct mail services for Chinese
enterprises.
About Acxiom
Acxiom is a recognized leader in marketing technology and
services that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience of
data management to deliver high-performance, highly secure,
reliable information management services. Founded in 1969, Acxiom
is headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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