Acxiom Plays Key Role in Information Quality Global Conference
November 11 2010 - 9:13AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, will have a prominent presence
at the International Conference on Information Quality (ICIQ), Nov.
12-14. The conference will take place on the campus of the
University of Arkansas-Little Rock (UALR), marking the first time
it has been held anywhere in the United States other than the
Massachusetts Institute of Technology (MIT).
“Information quality is a growing academic field of study as
businesses recognize how customer data integrity enables
transformative marketing and personalized engagement that delivers
value at every interaction,” said Todd Greer, Acxiom senior vice
president, Consumer Identity and Insight Products. “We believe
Acxiom is uniquely positioned to contribute to expand the topic’s
awareness and understanding.”
Acxiom, which was instrumental in helping found UALR’s
Information Quality graduate program in 2006, will host the
pre-conference reception in the company’s Little Rock River Market
headquarters building Friday evening, Nov. 12. On Sunday, Nov. 14,
Acxiom’s Sharif Youssef and Rick McConville will present the
address “How Consumer Trends are Shifting the Data Quality
Landscape.” Additionally, Acxiom Brazil employees Marília T. de
Mello, Gustavo C. Frainer, José G.C. de Souza and Luiz C.R. Junior
will receive the conference’s Stuart E. Madrick best paper award
for their paper titled “Towards a High Performance Merge Solution
for Large-Scale Datasets.”
More than 125 researchers and practitioners from the academic,
public and private sectors are expected to attend the ICIQ. The
2010 conference is jointly sponsored by UALR’s Information Quality
Graduate Program and the Massachusetts Institute of Technology’s
(MIT) Information Quality Program and is hosted by UALR’s Donaghey
College of Engineering and Information Technology.
UALR is the only university in the world to offer a Ph.D. in
Information Quality, and one of only two that offers a Master’s
degree. Dr. John R. Talburt, professor of Information Science and
chairman of the department, is a former Acxiom executive.
More information on the conference can be found at
http://iciq2010.org.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
infrastructure management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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