Acxiom’s Business Transformation Confirmed by Independent Research Firm’s Evaluation
January 13 2011 - 10:01AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, showed strong performance in
Forrester Research Inc.’s recent evaluation of US database
marketing service providers.
Acxiom, which achieved the highest rating in the Market Presence
category, had overall positive results with significant increases
in 8 of the 10 capability categories evaluated. The company also
improved in the two main evaluation categories, Current Offering
and Strategy, including one of the top scores in Current
Offering.
The January 2011 report, “The Forrester WaveTM: US Database
Marketing Services Providers Q1 2011,” states that the company
“demonstrated surprising nimbleness in modernizing its offering and
arguably leads the industry with its digital solutions.” The
report, which evaluated eight leading database marketing service
companies, further said Acxiom “continues to deliver some of the
industry’s largest and most complex database solutions.”
“We’re pleased that the Forrester Wave report acknowledges the
business transformation our company started over a year ago,” said
John Meyer, Acxiom chief executive officer. “It shows that our
services and capabilities, including a unique capability model that
raises the bar in audience and customer engagement, are
best-in-class and driving significant value for our clients.
“These results validate that our multichannel strategy and
product offerings are on the right track. We will continue
leveraging this momentum focusing on delivering industry
innovation, client value and real solutions for engaging with
today’s connected consumers,” concluded Meyer.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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