TD Ameritrade Ad Campaign Welcomes Investors to the Green Room for Straight Talk About Money With No Judgment or Jargon
January 13 2017 - 7:30AM
Business Wire
TD Ameritrade Investment Management Services
introduced to investors seeking investment advice
Money is a sensitive topic for many people, but avoiding awkward
conversations or keeping finances completely private isn’t the
answer. This weekend, TD Ameritrade Holding Corporation
(Nasdaq:AMTD) will kick off a new national advertising campaign
centered around the Green Room – a sanctuary of sorts where people
drop by for real, honest conversations about money in a
comfortable, inviting and safe space.
The campaign, developed by Havas New York, supports TD
Ameritrade Investment Management Services, the firm’s enhanced and
expanded line-up of easy-to-use advice and guidance solutions.
Hosted by the approachable “Green Room Guy” fictional character,
the creative promotes listening without judgment and having
discussions about finances and investing goals in everyday
language. A true conversationalist, the Green Room Guy is
welcoming, intelligent and helpful.
“The Green Room is a consistent visual device that personifies
TD Ameritrade’s long-standing passion to level the playing field
for investors of all financial walks of life,” said Denise Karkos,
chief marketing officer for TD Ameritrade. “Just like in our branch
locations across the country, all are welcome and we’re here to
cheer you on in pursuing your financial goals. We’re intent on
building lasting relationships with our clients, providing the
solutions that best meet their needs, and serving them throughout
their investing journey.”
With the first spot launching during Saturday’s NFL divisional
playoffs, a series of three 30-second spots will air on national
television, complemented by targeted print, digital and social
media. The campaign features three different fictional investors
sharing their stories:
- “Schedule”: Everyone’s busy,
particularly the on-the-go woman in the spot balancing a career, a
family, and her own interests, leaving her little time to spend
managing her portfolio. The Green Room Guy tells her about
Essential Portfolios, a “robo-advisor” offering – an automated,
digital-first investing solution where TD Ameritrade Investment
Management, LLC recommends, provides oversight and rebalances a
managed portfolio for you.
- “Fortune”: The spot centers around the
idea that no matter the investment goal, it all starts with a
conversation. A couple who has been able to set aside $103,000
feels uncomfortable speaking to someone about their investment
goals, because other firms thought that was pocket change in the
past. TD Ameritrade assures them that their savings is a serious
thing, no matter what the amount.
- “No Law”: A woman comes to the Green
Room to talk about retirement goals and is surprised to hear that
the Green Room Guy wants to talk not only about that – but also not
waiting for retirement to live your dreams. The conversation is
meant to help her find the investment solutions that are right for
her now and later.
“There can be an intimidation factor for investing, and the fear
of making the wrong decisions can paralyze people from becoming
investors in the first place,” said Tom Bradley, president of TD
Ameritrade, Inc. “That’s why we’re continually launching more ways
for investors to obtain professional guidance, advice, and
education that’s tailored to their unique needs and accessible on
their terms. We’re committed to creating the best overall
experience for our clients and helping them make objective
decisions in their best interests at a reasonable cost.”
To learn more about Essential Portfolios, Selective Portfolios
(formerly known as Amerivest Portfolios), and other solutions for
investors of all ages and experience levels, visit
https://www.tdameritrade.com/investment-guidance/investment-management-services.page.
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (Nasdaq: AMTD) technology, people
and education to help make investing and trading easier to
understand and do. Online or over the phone. In a branch or with an
independent RIA. First-timer or sophisticated trader. Our clients
want to take control, and we help them decide how - bringing Wall
Street to Main Street for more than 40 years. TD Ameritrade
has time and again been recognized as a leader in investment
services. Please visit TD Ameritrade's newsroom or
www.amtd.com for more information, or read our stories at Fresh
Accounts.
Brokerage services provided by TD Ameritrade, Inc., member
FINRA (www.FINRA.org)/SIPC (www.SIPC.org)
Advisory services provided by TD Ameritrade Investment
Management, LLC (formerly Amerivest Investment Management, LLC), a
registered investment advisor. TD Ameritrade Investment Management,
LLC and TD Ameritrade, Inc. are subsidiaries of TD Ameritrade
Holding Corporation.
Source: TD Ameritrade Holding Corporation
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version on businesswire.com: http://www.businesswire.com/news/home/20170113005033/en/
TD Ameritrade Holding CorporationFor Media:Rebecca Niiya,
402-574-6652Sr. Manager, Corporate
Communicationsrebecca.niiya@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Director, Finance and Investor
RelationsJeffrey.Goeser@tdameritrade.com
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