Aware Launches Partner Program, Empowering Both Large and Midmarket Technology Providers to Leverage Biometrics for Enhanced Revenue Streams
September 28 2023 - 8:00AM
More widespread availability of technology, increasing consumer
adoption and unparalleled security are driving a boom in the market
for biometric authentication. In fact, by one estimate, the use of
biometric authentication for secure payments is expected to double
by 2025.
Naturally, both large and midmarket technology providers -
system integrators, distributors, resellers, consultants, large
software companies and more - are focusing on biometrics to
differentiate their offerings and increase revenue streams. To this
end, Aware, Inc. (NASDAQ: AWRE) has announced its formal partner
program which will provide greater clarity and transparency around
the company’s products, roadmap and pricing, as well as incentives
for current and future partners.
“Today’s technology users demand access to their devices and
online accounts that is exceptionally easy and instantaneous,
without any compromise in security,” says Craig Herman, CRO, Aware.
“Organizations of all sizes - from global enterprises to startups -
know that offering the convenience and unwavering security of
biometric authentication can make their products and services stand
out from the competition. This is creating a large market demand,
which we will meet by equipping technology providers with the power
to offer biometrics to more organizations on a global scale.”
Several existing Aware partners are already experiencing the
benefits.
“Partnering with Aware helps us ensure our users’ utmost
confidence in the legitimacy of their documents, virtually
eliminating the possibility of document fraud while maintaining
superior speed and convenience,” says Mustafa Bilbeisi, Co-Founder
at Uqoud.
Technology providers can partner with Aware, including as
follows:
- Value-Added Resellers (VARs) - can integrate Aware technology
to address global use cases in a manner that leverages their local,
regional and specialized expertise;
- Consulting partners - can add Aware services and solutions into
their larger ecosystems and infrastructures in order to bring
biometrics to users; and
- Technology partners - Aware’s offerings can be integrated with
strategic technology partners to address broader market
opportunities.
Aware has a proven track record of commitment to partner success
and will collaborate directly with partners in the areas of sales
and marketing, customer enablement and support and pricing. As part
of today’s announcement, Aware is also offering a variety of
partner tiers, an ecosystem hub and several new partner marketing
initiatives.
“What was considered an esoteric technology as recently as a few
years ago is now going broadly mainstream. Biometrics are a core
component of modern cybersecurity and physical security
frameworks,” concludes Herman. “We are thrilled to formally
announce our new partner program, which we believe will position
partners for tremendous success now and into the future.”
About Aware Aware is
a global authentication company that validates and secures
identities using leading-edge adaptive biometrics. Aware’s
offerings address the growing challenges that government and
commercial enterprises face in knowing, authenticating and securing
individuals through frictionless and highly secure user
experiences. Now celebrating the company’s 30th anniversary as a
leader in biometrics, Aware’s algorithms are based on diverse data
sets from around the world and can be tailored to the unique
security needs of its customers. The company empowers users to have
control over identities through clear, easy opt-in and opt-out
features, helping them feel secure and improving their lives. Aware
is a publicly held company (NASDAQ: AWRE) based in Burlington,
Massachusetts. To learn more, visit https://www.aware.com or follow
Aware on Twitter @AwareBiometrics.
Safe Harbor
WarningPortions of this release contain forward-looking
statements regarding future events and are subject to risks and
uncertainties, such as our expectations regarding our new product.
Aware wishes to caution you that there are factors that could cause
actual results to differ materially from the results indicated by
such statements, including the risks that i) a significant
commercial market for biometrics technology may not develop, and if
it does, we may not be successful in that market; ii) we derive a
significant portion of our revenue from third party channel
partners; iii) the biometrics market may not experience significant
growth or our products may not achieve broad acceptance; and iv) we
face intense competition from other biometrics solution providers.
Aware files from time to time with the Securities and Exchange
Commission, specifically the section titled Risk Factors in our
annual report on Form 10-K for the fiscal year ended December 31,
2022 and other reports and filings made with the Securities and
Exchange Commission.
CONTACTCompany ContactGina
RodriguesAware, Inc.781-687-0300grodrigues@aware.com
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