Bridgeline’s HawkSearch Introduces Multi-Site Management Feature
August 21 2024 - 7:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, has unveiled Multi-Site Management
(MSM) the latest new feature for HawkSearch.
HawkSearch’s new Multi-Site Management (MSM) allows
organizations to centrally manage multiple websites, while still
providing local sites the flexibility to tailor content for their
markets. MSM was developed for a HawkSearch customer managing
campaigns across 750 websites. MSM is ideal for scenarios where
multiple teams oversee numerous local sites, providing streamlined
and efficient management of both local and global merchandising
campaigns. For example, a retail chain can use MSM to push a new
product line to all stores, while allowing each location to adjust
promotions based on regional preferences or inventory levels. This
feature offers corporate scale and control while giving stores the
flexibility to target specific merchandising needs.
MSM simplifies the distribution of product updates across
hundreds of stores by using a powerful indexing capability that
automatically delivers data feeds and updates to all local indexes
through a single procedure.
Ari Kahn, CEO of Bridgeline, stated, “B2B distributors and
franchises often struggle to manage a vast network of store
websites. The HawkSearch Multi-Site Management feature streamlines
this process by enabling corporate offices to oversee global
configurations while empowering local managers to tailor
merchandising campaigns and rules to their specific markets. This
approach simplifies management, reduces costs, and boosts revenue
by addressing local demands effectively.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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