GUADALAJARA, Mexico, Jan. 4, 2024
/PRNewswire/ -- Betterware de Mexico S.A.P.I. de C.V. (NASDAQ:
BWMX), ("Betterware" or the "Company"), announced today the
following management changes given its expanded geographical
presence and in order to support its future growth.
The Company noted that these changes reflect its commitment to
the mission of "Creating Opportunities". As such, the Company is
determined to pursue its significant growth opportunities in
Mexico and abroad through its two
brands, Betterware and Jafra.
These ambitious plans require a broader set of capabilities,
which has led Betterware to strengthen its internal organizational
structure. As a result, the Company is pleased to announce the
following internal management moves:
Andres Campos, who served
as Betterware Commercial Director from 2013 to 2018 and has been
the CEO for Betterware Mexico from 2018 to the present, will assume
the position of Betterware Group CEO, which includes
Betterware and Jafra brands, both in Mexico and abroad. Andres will report directly
to Luis Campos, Chairman of the
Board. During his eleven years in Betterware, Andres has been a key
contributor to the company's different stages of outstanding
growth, where his leadership strength and strategic vision added to
the company´s overall success.
Santiago Campos, who has
been with the Company for six years, and served as Chief Marketing
Officer from 2019-2022, and Chief Transformation Officer from 2023
to date, will assume the position of Managing Director of
Betterware Mexico, reporting directly to Andres Campos. Santiago's successful track
record, and deep knowledge of the business, make him uniquely
positioned for this role. Before assuming the CMO role in 2019, he
worked rotational periods with the Sales team, and lived in
China for 6 months working with
our Quality team.
In addition, as announced on November
13th, 2023, we have executed the following
management changes in Jafra:
Virginia Cervantes, who
has served as Commercial Planning Director for Jafra, assumes the
role of North America Region Director of Jafra, leading
Jafra's business units in the markets of Mexico, the United
States, and in the future in Canada. Virginia will also be reporting
directly to Andres Campos. Virginia has extensive experience
in Marketing and Innovation in Mexico, Latin
America, the United States,
and Europe, having worked with
global consumer companies such as Kraft Foods, Avon Cosmetics, The
Kellogg Company, and PepsiCo.
Pilar Sánchez, who previously served as Commercial
Director for Jafra Mexico, assumes the role of Managing Director
of Jafra Mexico, reporting directly to Virginia Cervantes. Pilar's knowledge of the
company, and her experience leading Commercial areas for
multinational companies such as Cargill, PepsiCo, and Mondelez,
overseeing both Mexico and Latin
American Markets, make her the perfect fit for the role.
These positions became effective January
2nd, 2024.
Mr. Luis G. Campos will continue
as Chairman of the Board, providing oversight to better ensure a
seamless transition, as well as actively participating in the
strategic plans and decisions of the Company. Our Chief Financial
Officer, Alejandro Ulloa, will continue to report directly to
Luis to ensure a smooth transition in Andres' new role.
Sincerely,
Luis G. Campos
Chairman of the Board
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SOURCE Betterware de Mexico