Color Kinetics Generates Video with Light on Landmark Mid-East Tower
January 30 2007 - 7:00AM
PR Newswire (US)
BOSTON, Jan. 30 /PRNewswire-FirstCall/ -- Color Kinetics
Incorporated (NASDAQ:CLRK), a leading innovator of LED lighting
systems and technologies, today announced its largest networked
lighting system to date: an 11,700 square foot video screen that
wraps around Aspire Tower, the tallest building in Doha, Qatar. The
project was completed in December as the focal point for broadcast
coverage of the 2006 Asian Games in Doha. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070130/CLTU063 ) The
installation marks the latest in a growing number of large-scale,
lower-resolution video displays that are being erected as a
cost-effective alternative to conventional high-resolution LED
screens. Color Kinetics' flexible, durable systems can enable such
displays on almost any interior or exterior surface, including
facades, ceilings, floors, and even rooftops and sculptures -
placing video where it was previously cost prohibitive or
impractical. The 1,000 foot tower's facade is covered in wire mesh.
Approximately 156,500 nodes of iColor(R) Flex SL were woven through
the material to form a massive cylindrical video screen that's
divided into three low-resolution and three higher-resolution
segments. Each node acts as an individually programmable pixel by
incorporating Color Kinetics' custom-engineered Chromasic(R)
microchip. Live coverage of the Asian Games was fed directly to the
nodes via Video System Manager. "We've proven that LEDs are an
ideal source for many illumination applications, and now we're
increasingly targeting low-resolution video as well, based largely
on the strength of our intelligent control technology. With our
Chromasic chip inside each self-contained LED node, we can produce
video grids in virtually any form, including the transparent grid
as installed on Aspire Tower - which wouldn't have been possible
just a few years ago," said Bill Sims, President and CEO, Color
Kinetics. "On top of the digital intelligence, we can create very
durable displays that are able to withstand harsh climates and
vibration without the bulk and weight of typical high- resolution
LED screens." "We're pleased to name Aspire Tower among our global
collection of landmark projects," said Sims. Although its exterior
is complete, the tower's interior space is set to open in August
2007, comprising a luxury hotel, rotating restaurant and sports
museum, among other amenities. Digital images available upon
request. About Color Kinetics Color Kinetics Incorporated
(NASDAQ:CLRK) transforms environments through new, dynamic uses of
light. Its award-winning lighting systems and technologies apply
the benefits of LEDs as a highly efficient, long lasting,
environmentally friendly, and inherently digital source of
illumination - reinventing light itself as a highly controllable
medium. Color Kinetics also enables widespread adoption of LED
lighting through OEM and licensing partnerships in diverse markets.
The company is headquartered in Boston, MA with offices in the UK
and China. More information is available at
http://www.colorkinetics.com/. Chromasic, Color Kinetics, the Color
Kinetics logo, and iColor are registered trademarks of Color
Kinetics Incorporated. All other trademarks mentioned are the
property of their respective owners. "Safe Harbor" Statement under
the Private Securities Litigation Reform Act of 1995: Statements in
this press release regarding Color Kinetics Incorporated's business
that are not historical facts are "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Readers are cautioned that these statements involve risks
and uncertainties, are only predictions and may differ materially
from actual future events and results. For a discussion of such
risks and uncertainties, see "Risk Factors" in the Company's Annual
Report on Form 10-K for the Twelve Months Ended December 31, 2005,
File Number 000-50798, and most recent 10-Q, each as filed with the
Securities and Exchange Commission.
http://www.newscom.com/cgi-bin/prnh/20070130/CLTU063
http://photoarchive.ap.org/ DATASOURCE: Color Kinetics Incorporated
CONTACT: Media Relations, Felicia Spagnoli, +1-617-701-2292, or ,
or Investor Relations, Justine Alonzo, +1-617-701-2272, or , both
of Color Kinetics Incorporated Web site:
http://www.colorkinetics.com/
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