Comcast Renews Partnership with ABC Television & the Academy to Deliver Immersive The Oscars® Viewing Experience on Xfinity X1
February 14 2017 - 8:42AM
Business Wire
Customers Will Discover X1 Voice Remote
Surprises and Have Access to More Than 1500 Hours of Oscar®-Related
Content Along With Live Streams of Red Carpet and Backstage
Activity
2016 Partnership Resulted in a 39 Percent
Ratings Increase in Comcast Households
Building off of last year’s success, Comcast, ABC Television and
the Academy of Motion Picture Arts and Sciences will again partner
to create an immersive The Oscars® television viewing experience
for Xfinity X1 customers. This year’s The Oscars experience will
include more than 1500 hours of content, as well as live streams of
backstage activity and the red carpet, interactive voice commands
and enhanced extras – all on the television.
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The Oscars Destination on Xfinity X1
(Photo: Business Wire)
In 2016, X1 customers had access to a similar collection of
content and the 88th Oscars telecast saw a 39 percent ratings lift
in Comcast households over non-Comcast households.
“This year’s The Oscars experience is another example of X1
enabling us to collaborate with content partners to build
innovative and immersive viewing experiences around their
programming,” said Daniel Spinosa, General Manager of Movies,
Pay-Per-View and Commerce, Comcast Cable. “The Oscars is an iconic
and beloved event watched by millions of Americans across the
country and we’re excited to further expand our partnership with
ABC and the Academy to enhance the experience for X1
customers.”
“Last year, Xfinity X1 delivered a fantastic The Oscars
experience for fans before, during and after the Oscar telecast,”
said Justin Connolly, executive vice president, Disney and ESPN
Networks Affiliate Sales and Marketing. “Working together with
Comcast and the Academy, we’re able to deliver an even more
immersive, interactive environment across a variety of platforms
that movie fans will love.”
This year’s Oscars destination on X1 will feature:
- “The Oscars: All-Access” digital
stream, which includes footage from red carpet and backstage
cameras, will be available on X1 and myxfinity.com the day of the
broadcast starting at 7 p.m. ET.
- New voice commands to help customers
quickly find Oscar-winning films from year’s past. Saying “show me”
and the name of the film will not only take customers to that
movie’s page, but customers will be surprised to hear an actual
notable quote from the film voiced back to them. For example, if a
customer says “show me Finding Nemo,” into the remote, they’ll hear
Ellen DeGeneres’ chipper rallying cry “just keep swimming” voiced
back to them on the TV.
- An expansive on demand collection of
more than 700 Oscar-winning films, as well as highlights and web
clips related to this year’s nominees and historic moments from
year’s past.
The day after the show, the full 89th Oscars ceremony will be
available to watch on demand. In addition, highlights from the
event will be added to the destination, giving customers the
opportunity to catch-up or re-live the night’s biggest moments,
including red carpet interviews, winner speeches and skits.
The majority of the historical The Oscars video content plus the
highlights from the 2017 show will be available through March 15.
Select Xfinity On Demand The Oscars content will also be available
over the Internet on the Xfinity TV app and online portal at
xfinity.com/Oscars.
The 89th Oscars will be held on Sunday, February 26, 2017, at
the Dolby Theatre® at Hollywood & Highland Center® in
Hollywood, and will be broadcast live on the ABC Television Network
at 7 p.m. ET/4 p.m. PT. The Oscars, produced by De Luca and Todd
and hosted by Jimmy Kimmel, also will be televised in more than 225
countries and territories worldwide.
About Comcast Cable:
Comcast Cable is one of the nation's largest video, high-speed
Internet and phone providers to residential customers under the
XFINITY brand and also provides these services to businesses.
Comcast has invested in technology to build an advanced network
that delivers among the fastest broadband speeds, and brings
customers personalized video, communications and home management
offerings. Comcast Corporation (Nasdaq: CMCSA) is a global media
and technology company. Visit www.comcastcorporation.com for more
information.
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version on businesswire.com: http://www.businesswire.com/news/home/20170214005883/en/
Comcast CorporationDebbie Frey,
215-286-4568Debbie_Frey@comcast.comorABC TelevisionKaren Hobson,
818-460-7704Karen.Hobson@ABC.comorFonda Berosini,
818-460-7207Fonda.Berosini@ABC.com
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