FORT LEE, N.J., May 12, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent
company of Vocal, today announced the Create Your Happiness
Challenge in partnership with Fiskars, a leading premium
lifestyle brand in the gardening, cooking, and creating categories
aimed toward generating human happiness in and around the home.
Fiskars is owned by Fiskars Group (HEL:FSKRS) a multi-billion
dollar Finland-based company and
one of the oldest companies in the world.
![Creatd, Inc. Launches New Collaboration With Fiskars Creatd, Inc. Launches New Collaboration With Fiskars](https://mma.prnewswire.com/media/1508815/Press_Release___Fiskars.jpg)
The Create Your Happiness Challenge is a storytelling contest
centered around the idea that happiness and creativity go hand in
hand. The Challenge prompts Vocal's creators to tell stories
featuring their personal hobbies and craft projects as a way to
share the unique ways in which they channel creativity in their
daily lives. Qualifying stories must reference a pair of scissors –
a nod to Fiskars' iconic orange-handled product – but can cover the
creator's particular hobby of choice, including clothing designs,
origami, home decor projects, and beyond.
Commented Karen Walz, North
American Marketing Activation Manager for Fiskars, "Our goal at
Fiskars is to help everyone find joy in the creating process, and
provide high-quality tools perfectly suited to enable consumers to
enjoy and focus on the activity that makes them happy. Whether
harvesting herbs from the garden, creating a handmade card,
designing a DIY home project or repurposing old clothing into a new
outfit, Fiskars provides premium tools that are a joy to use."
On the panel of judges for the Challenge are Tabitha Sewer and Sarah
Rivero Khandjian, themselves both avid Fiskars users and
creators. Tabitha Sewer purchased
her first sewing machine only a few years ago and hasn't stopped
creating colorful, unique clothing since. She loves to mix patterns
and bright colors to make extravagant pieces that fit her
personality perfectly. Sarah Rivero
Khandjian is a graphic designer turned crafty maker behind
the DIY and lifestyle brand Sarah Hearts. She finds joy in creating
beautiful things and helping others do the same.
Added Laurie Weisberg, Creatd's
COO, "There is so much to love about our new collaboration with
Fiskars – creating is a part of Fiskars' very DNA, having been in
the creator business for over 350 years. Our craft-loving Vocal
creators will appreciate the opportunity to share their favorite
passion projects that are inspiring them right now."
Vocal Challenges combine thought-provoking story prompts and
sizable reward potential, which inspire creators and drive them
toward participation. By prompting the creation of this
high-quality content, brands have a unique ability to drive
meaningful engagement towards their mission and the important
causes they are associated with, capturing both the hearts and
minds of the creative community.
The Create Your Happiness Challenge is open for submissions
through June 11, 2021 at 11:59 PM EST.
About Fiskars
Fiskars, owned by Fiskars Group
(HEL:FSKRS) is a leading global lifestyle brand dedicated to
empowering people to shape their world in the home and garden.
Established in 1649 as an iron-works in a small Finnish village,
the company encourages everyday creativity through purposeful
design.
Since its early days, Fiskars has grown to become a leading
global brand producing high-quality gardening, cooking and crafting
products available in more than 60 countries. Fiskars'
Orange-handled scissors – the company's most iconic product – were
designed in 1967, and more than 1 billion pairs have been sold
since then. Fiskars' design philosophy is based on solving everyday
problems and making daily home and garden projects easier and more
enjoyable. For more information, visit:
https://www.fiskars.com.
About Creatd, Inc.
Creatd, Inc. (Nasdaq CM: CRTD) is a
creator-first technology company and the parent company of the
Vocal platform. Our mission is to empower creators, entrepreneurs,
and brands through technology and partnership. We accomplish this
through Creatd's three main business pillars: Vocal Ventures,
Creatd Partners, and Recreatd.
For news and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Investor Relations Contact: IR@creatd.com
Forward-Looking Statements
Any statements that are not historical facts and that express,
or involve discussions as to, expectations, beliefs, plans,
objectives, assumptions or future events or performance (often, but
not always, indicated through the use of words or phrases such as
"will likely result," "are expected to," "will continue," "is
anticipated," "estimated," "intends," "plans," "believes" and
"projects") may be forward-looking and may involve estimates and
uncertainties which could cause actual results to differ materially
from those expressed in the forward-looking statements. We caution
that the factors described herein could cause actual results to
differ materially from those expressed in any forward-looking
statements we make and that investors should not place undue
reliance on any such forward-looking statements. Further, any
forward-looking statement speaks only as of the date on which such
statement is made, and we undertake no obligation to update any
forward-looking statement to reflect events or circumstances after
the date on which such statement is made or to reflect the
occurrence of anticipated or unanticipated events or circumstances.
New factors emerge from time to time, and it is not possible for us
to predict all of such factors. Further, we cannot assess the
impact of each such factor on our results of operations or the
extent to which any factor, or combination of factors, may cause
actual results to differ materially from those contained in any
forward-looking statements. This press release is qualified in its
entirety by the cautionary statements and risk factor disclosure
contained in our Securities and Exchange Commission filings.
![(PRNewsfoto/Creatd, Inc.) (PRNewsfoto/Creatd, Inc.)](https://mma.prnewswire.com/media/1294458/Creatd_Logo.jpg)
View original content to download
multimedia:http://www.prnewswire.com/news-releases/creatd-inc-announces-new-collaboration-with-fiskars-301289862.html
SOURCE Creatd, Inc.