Rx Communications Group Expands Canadian Presence With Addition of Two New Clients
February 23 2004 - 4:35AM
PR Newswire (US)
Rx Communications Group Expands Canadian Presence With Addition of
Two New Clients DRAXIS Health, Inc. and Theratechnologies Inc.
Retain Rx Communications As Investor Relations Counsel NEW YORK,
Feb. 23 /PRNewswire/ -- Rx Communications Group, LLC, a financial
communications firm specializing in the life science and healthcare
industries, today announced that the firm has been retained by
DRAXIS Health Inc. (Nasdaq: DRAX; TSX: DAX) and Theratechnologies
Inc. (TSX: TH) for investor relations counsel in the United States.
The addition of these accounts marks Rx' expansion into the
Canadian market, following the opening of the Company's Toronto
satellite office in September 2003. Commenting on today's news,
Rhonda Chiger, co-President of Rx Communications Group, noted, "In
building a presence in this market, our niche will be to work
closely with Canadian companies as they seek to increase their
exposure to the U.S. financial markets. Our goals on behalf of
DRAXIS Health and Theratechnologies, though tailored specifically
to fit their needs, will focus on improving the visibility,
shareholder base and coverage of both firms among key U.S.
institutional investors and sell-side analysts, as well as within
the financial media community. We are delighted to be working with
these companies and look forward to long and lasting relationships
with both." Melody A. Carey, co-President of Rx Communications
Group, said, "We have been working diligently to expand our already
well-regarded international client base into the Canadian
marketplace, and with the addition of DRAXIS Health and
Theratechnologies, we have made a strong start. Our Canadian
outreach initiatives have been in direct response to the growing
interest among companies there seeking to tap into the high level
of specialization within the U.S. markets. For Canadian companies
dedicated to the life sciences, the U.S. financial community offers
a greater level of understanding and, potentially, a greater
valuation. We believe that our full service approach, coupled with
our RxIR USA(R) service -- for companies with minimum resources
that wish to gain a higher profile in the States -- will provide
Canadian firms at all stages of development with an ability to
build a meaningful presence in the U.S. market." DRAXIS Health
Inc., located in Mississauga, Ontario, is a specialty
pharmaceutical company involved in the development, production,
marketing and distribution of therapeutic and diagnostic
radiopharmaceuticals through DRAXIMAGE Inc. and in the provision of
pharmaceutical contract manufacturing services, specializing in
liquid and freeze-dried injectables and other sterile products,
through DRAXIS Pharma Inc. Theratechnologies Inc., located in St.
Laurent, Quebec, is a biotechnology company engaged in the
discovery and development of therapeutic products in the field of
endocrinology and metabolism. The company has and is developing a
portfolio of peptides at various stages of development for the
treatment of catabolic (lossof the body's synthesis and
regeneration capacity) and metabolic disorders, as well as
osteoporosis and type II diabetes. In addition, Theratechnologies
is expanding its peptide portfolio through proven, proprietary
technologies. Its subsidiary, CelmedBioSciences, develops cell-
based therapies. Rx Communications Group, LLC is a financial
communications firm specializing in the life science and healthcare
industries. Rx provides investor relations, media relations and
corporate communications counsel to private and public companies,
worldwide. The firm designs, implements and manages full-service
programs, and handles transaction-oriented assignments. Rx
executives are well versed in IPOs, secondary offerings, PIPEs,
venture rounds and mergers and acquisitions. RxIR USA(R) is a
service of Rx Communications geared toward non-U.S. listed public
foreign companies seeking to reach U.S. investors. For more
information about Rx Communications, visit the company's website at
http://www.rxir.com/. DATASOURCE: Rx Communications Group, LLC
CONTACT: Pete Holmberg, Vice President Media Relations, Rx
Communications Group, LLC, +1-917-322-2164, Web site:
http://www.rxir.com/
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