Car Fans Can Drive This High-Performance Luxury
Sedan in the Game this Fall Before it Hits the Road Next Year
See the First Full Reveal of the 2018 BMW M5 in
the New Need for Speed Payback High Stakes Trailer
Today, Electronic Arts Inc. (NASDAQ:EA) and the BMW Group, the
world’s leading manufacturer of premium automobiles and
motorcycles, debuted the all-new BMW M5 in Need for Speed™ Payback,
the action driving blockbuster releasing this holiday. This marks
the first time BMW has revealed a car through a videogame
partnership, unveiling the new in-game BMW M5 at gamescom, Europe’s
biggest trade fair for interactive games and entertainment. The new
BMW M5 builds on the traditional concept of a luxurious four-door
business sedan by appealing to drivers with a taste for high speed
and adrenaline. Need for Speed Payback players will be among the
first to experience the new M xDrive all-wheel drive as they tear
through the city streets and diverse landscape of Fortune Valley
this Fall.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170821005586/en/
EA and BMW Debut the All-New BMW M5 in
Need for Speed Payback (Graphic: Business Wire)
“The new BMW M5 is a stunning car,” said Marcus Nilsson,
Executive Producer at Ghost Games. “With immense power combined
with gorgeous design, our players are going to love getting behind
the wheel of the new M5. Whether it’s pulling off intense heist
missions, or outrunning cops in epic pursuits or just cruising the
open world, this car embodies performance, speed and desire, making
it one of the pinnacle rides in Need for Speed Payback.”
The M5 takes the BMW M-series into new territory, with 441
kW/600 hp, peak torque of 750 Nm (553 lb-ft) and 10.5 l/100 km
[26.9 mpg imp] fuel consumption combined/ 241 g/km CO2 emissions
combined, which promise supreme propulsive power and formidable
performance. The new M xDrive developed by BMW M GmbH is the most
engaging all-wheel-drive system yet to grace the high-performance
segment and will be on display across various terrains in Need for
Speed Payback.
“The M is not only synonymous for the world’s most powerful
letter, but has also become a synonym worldwide for the prototype
of the Ultimate Driving Machine. Take a look at the new BMW M5: its
power output, torque and acceleration, the M specific all-wheel
drive system M xDrive and its stunning design make our all-new toy
the perfect feature for Need for Speed,” said Frank van Meel,
President BMW M Division. “While the M5 won’t be officially
released until next spring, Need for Speed players can drive it
first and exclusively in Need for Speed Payback. We at BMW M are
really proud of this collaboration.”
“Young, enthusiastic and 100% devoted to their passion: This is
not only true for BMW M fans but also for millions of gamers around
the globe, who love Need for Speed. BMW is joy and excitement for
cars, whether it is in real life or digital,” said Hildegard
Wortmann, Senior Vice President Brand BMW. “With this cooperation
BMW can reach out to a new audience that is truly digital. Millions
of gamers now experience the thrilling new BMW M5, an absolute
dream car, even before it actually hits the road. This is a perfect
example of a fruitful cooperation in modern marketing with benefits
for everyone and a new milestone after the BMW M2’s debut in 2015’s
Need for Speed.”
Need for Speed, one of the world’s bestselling video game
franchises, returns with a vengeance in Need for Speed Payback.
Drive as three distinct characters united by a common goal: revenge
at any cost. Craft unique rides with deeper performance and visual
customization than ever before. Get on a roll and win big with
risk-versus-reward gameplay. The return of intense cop chases also
means the stakes have never been higher. From insane heist missions
to devastating car battles to jaw dropping set pieces, Need for
Speed Payback delivers an edge-of-your-seat, action-driving
fantasy.
Need for Speed Payback will be available worldwide on November
10th for Xbox One, PlayStation®4, and Origin™ for PC. Need for
Speed Payback Deluxe Edition owners will get their three-day early
access starting Tuesday, November 7th. Players can also get into
the action before launch through EA Access and Origin Access, where
members can play for up to 10 hours starting Thursday, November 2nd
with the EA Access and Origin Access Play First Trial.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers. EA has more than 300 million
registered players around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA, Need for Speed, The Sims, Dragon Age, Plants vs. Zombies,
Battlefield are trademarks of Electronic Arts Inc. and its
subsidiaries. John Madden, NFL, and FIFA are the property of their
respective owners and used with permission. Xbox is a trademark of
the Microsoft group of companies. "PlayStation" is a registered
trademark of Sony Computer Entertainment Inc.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. As a global company, the BMW Group operates 31
production and assembly facilities in 14 countries and has a global
sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was
approximately € 9.67 billion on revenues amounting to
€ 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the
value chain, comprehensive product responsibility and a clear
commitment to conserving resources as an integral part of its
strategy.
www.bmwgroup.comFacebook:
http://www.facebook.com/BMWGroupTwitter:
http://twitter.com/BMWGroupYouTube:
http://www.youtube.com/BMWGroupviewGoogle+:
http://googleplus.bmwgroup.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170821005586/en/
Electronic Arts Inc.Jino Talens, 650-628-9111Sr. PR
Managerjtalens@ea.comorDanica Stanczak,
650-628-3722Publicistdstanczak@ea.comorBMW
MBenjamin Titz, +49-89-382-22998PR Managerbenjamin.titz@bmw.deorBMW
MarketingJulian Hetzenecker, +49-89-382-39229PR
Managerjulian.hetzenecker@bmw.de
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