EPNY E.Piphany (MM)

Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced that Turkcell, (NYSE:TKC) the leading provider of mobile communications in Turkey, has implemented Epiphany(R) CRM solutions. Turkcell is using Epiphany Campaign Management and Interaction Advisor solutions to improve relationship marketing across channels, reduce customer churn and help drive additional revenue per subscriber. HP Technology Solutions Group partnered with Turkcell and Epiphany to complete the implementation. "As the leading mobile communications operator in Turkey, we needed a CRM solution that we could put in place quickly to help manage and enable our rapid expansion," said Ruhi Dogusoy, Chief Operating Officer of Turkcell. "The Epiphany solution, together with HP Consulting, more than met that challenge, helping us address customer loyalty and drive new subscriber growth." With more than 24 million subscribers as of the first quarter of 2005, Turkcell provides high-quality wireless telephone services throughout Turkey. Turkcell has implemented Epiphany Campaign Management, Epiphany Campaign Management for E-mail and Epiphany Insight analytic solutions to drive better outbound marketing campaigns through SMS, call center and email channels. Turkcell has also implemented Epiphany Interaction Advisor in their call centers and website to put churn prevention and customer loyalty programs in place to help maintain subscriber growth and generate additional revenues. Epiphany Interaction Advisor uses real-time analytics and business rules to deliver the optimal retention, loyalty, up-sell or cross-sell offer for each customer at the point of interaction. Both outbound and inbound solutions were blended seamlessly together to ensure a continuous customer experience and to give salespeople and call center agents a full view of customer interactions. "Communications companies are agressively dealing with strategic imperatives that are affecting their business operations," said Resan Yuner, HP Technology Solutions Group. "Epiphany CRM Solutions provide a strategic solution to help address issues such as customer retention and loyalty, driving growth and improving the overall customer experience." "Epiphany solutions are well-suited to address the needs of the largest communications firms, such as reducing customer churn, ensuring consistent interactions across multiple channels and increasing revenue per user," said Karen Richardson, CEO, Epiphany. "By augmenting their existing systems with Epiphany CRM solutions, Turkcell is able to generate new revenue and drive profitability through intelligent customer interactions." About Epiphany Epiphany(R) provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers -- including nearly 35 percent of the Fortune 100 -- Epiphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry's most advanced, service-oriented architecture, Epiphany software solutions address problems that span business silos, departmental functions and geographic locations, and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, Epiphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset -- the customer. With worldwide headquarters in San Mateo, CA, Epiphany serves customers in more than 40 countries worldwide. For more information please visit www.epiphany.com. About Turkcell Turkcell is the leading GSM operator in Turkey with 24.3 million postpaid and prepaid customers as of March 31, 2005. Turkcell provides high-quality wireless telephone services throughout Turkey and has coverage of 100% of the towns with more than 10,000 inhabitants. Turkcell provides roaming with 457 operators in 178 countries as of June 2005. Turkcell is the only NYSE listed company in Turkey. Turkcell has interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. www.turkcell.com. Safe Harbor Statement This press release contains forward-looking statements relating to future results that may be achieved by customers using the Epiphany E6 software product and future sales opportunities. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, competition and the introduction of new products and services by competitors, our ability to hire and retain qualified personnel, and general economic conditions. These factors and others are described in more detail in Epiphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Epiphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior press releases. Epiphany assumes no duty to update any statements made in this press release. Epiphany and the Epiphany logo are registered trademarks of Epiphany, Inc in the United States and other jurisdictions. All other trademarks are the property of their respective owners.