Travel Spending Spree: Luxury Travelers Make Up to 18 Purchases Prior to Trip, According to Rocket Fuel Study
July 22 2015 - 8:00AM
Business Wire
New Infographic Showcases Power of Rocket
Fuel’s Programmatic Marketing Platform to Uncover Insights Based on
Behavioral and Predictive Insights for Advertisers, Including
Travel, Retail, and Auto
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today published a new infographic that
highlights actionable insights related to the purchasing patterns
of luxury and non-luxury travelers. The infographic provides a
visual snapshot of key findings that can inform retailers on the
type of traveler to target, which are based on Rocket Fuel campaign
data from more than 240,000 unique travelers and 1.2 million
conversions.
Key highlights of the infographic include:
- Both luxury and non-luxury travelers
are more likely to convert on dining, retail, and entertainment ads
prior to a trip than non-travelers
- Luxury travelers make up to 18
purchases prior to a trip, compared to four for non-luxury
travelers based on Rocket Fuel’s conversion data
- Luxury travelers are 206% more likely
to make a retail purchase at a luxury retailer than non-luxury
travelers
“Rocket Fuel’s AI-based media buying brings a wealth of
non-obvious insights to consumer targeting and, as a consequence,
drives higher-performing campaigns. This is critical for travel
advertisers who are largely focused on direct response campaigns
for their digital marketing initiatives,” said Chris Lorenzoni,
Rocket Fuel’s director of category strategy for travel. “The
findings within the study are not only interesting but they’re also
actionable for advertisers: drawing correlations between luxury
traveler behavior and a higher propensity to convert on retail ads
prior to a trip. The value of working with Rocket Fuel, however, is
that these insights are automatically leveraged by Rocket Fuel as
part of our proprietary Moment Scoring™ process which optimizes for
myriad features that make an individual more likely to convert on a
given campaign, and allows us to deliver higher-performing
campaigns.”
Rocket Fuel is driving market-leading performance with Moment
Scoring™, which uses Rocket Fuel’s massive Big Data architecture to
access anonymous individual consumer data at precise moments in
time to determine how likely it is a consumer will respond to an
ad. Rocket Fuel Moment Scoring™ is a real-time calculation of
moments of influence that optimizes programmatic decisions and
learns how to improve them over the life of campaigns.
Rocket Fuel’s luxury and non-luxury traveler infographic can be
found at info.rocketfuel.com/travel-marketing. More information on
how Rocket Fuel delivers high-performance ad campaigns for travel
clients can be found at:
http://rocketfuel.com/solution/details/industry/travel.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize each
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150722005348/en/
Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
ROCKET FUEL INC. (NASDAQ:FUEL)
Historical Stock Chart
From Apr 2024 to May 2024
ROCKET FUEL INC. (NASDAQ:FUEL)
Historical Stock Chart
From May 2023 to May 2024