TIDMGAN
LONDON STOCK EXCHANGE (LSE): GAN| IRISH STOCK EXCHANGE (ISE):
GAME
GAN Partners with Station Casinos in Nevada to launch Simulated
GamingT in early 2017.
Experience to be integrated with myBoardingPassT Rewards
Program
London & Dublin | September 27, 2016: GAN plc ("GAN" or the
"Company"), an award-winning developer and supplier of
enterprise-level B2B Internet gaming software, services and online
gaming content in the United States, announces it has partnered
with one of the longest-standing and largest commercial casino
operators in Nevada to launch GAN's proprietary enterprise-grade
social gaming solution: Simulated GamingT.
Station Casinos, LLC ("the Client") operates nineteen (19)
casino properties in Nevada and has been operational since 1976.
This partnership was previously announced by GAN on August 2, 2016
without disclosing the identity of the client.
Highlights
-- The Client is the second US client in Nevada and the fourth major US
client secured to date with in excess of $1bn in annual revenues
from
land-based casino gaming.
-- The Client's 19 casino properties and more than 19,000 slot machines
brings GAN's combined US clients' above 70x casino properties
and
100,000 slot machines together representing a significant
proportion
of the entire US land-based casino market.
-- GAN will bring to their highly engaged patrons the Simulated Gaming
experience in early 2017 integrated into the myBoardingPassT
on-property rewards program.
-- Simulated Gaming delivers a host of entertainment and marketing
communication tools, enabling the Client to engage their loyalty
base
and new players with unprecedented levels of efficiency and at
reduced
costs from traditional media engagement.
-- Simulated GamingT is an innovative Internet gaming service designed by
GAN specifically for land-based US casinos, offering a
gaming-as-entertainment experience across web and mobile
together
offering over 200 casino slot and table games principally
derived from
recognized US casino equipment manufacturers together with
multiplayer
games of poker, backgammon, gin rummy, poker dice, blackjack
tournaments and slot tournaments.
Management Commentary
Staci Alonso, Executive Vice President of Station Casinos
commented:
"GAN was selected for their ability to deliver a custom social
casino experience integrated with our myBoardingPassT loyalty
program as we are committed to continuously enhancing and
responding to the preferences of our guests. Free play social
casino games are very popular and will allow our guests to play
many of their favorite on-property casino games at home or on their
phone for entertainment and rewards.By integrating this product
with our award winning Boarding Pass, our guests can earn points,
prizes and enjoy a Station Casinos experience whenever and wherever
they prefer."
Dermot Smurfit, CEO of GAN commented:
"We are privileged to bring online one of the longest-standing
and largest Nevadan casino operators in the Silver State. Station
Casinos highly regarded myBoardingPassT loyalty program serving all
their properties will be placed the core of the Simulated GamingT
experience and is anticipated to result in higher levels of patron
loyalty, increased patron visitation on-property and reactivation
on-property of long term lapsed patrons. This agreement with
Station Casinos is expected to generate material income and
earnings for GAN in 2017."
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook.
-- Supported by 102 months of operating data across seven (7) major US
casinos' deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online.
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth $3.3 billion annually worldwide in 2015 (source:
Eilers &
Krejcik Gaming, LLC) and is proven to increase property
visitation
among existing patrons, reactivate lapsed patrons bringing them
back
on-property and drive acquisition of new patrons from outside
the
typical drive distance to the property.www.GAN.com
For further information please contact:
GAN FTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan/Meanie Farrell
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.com GAN@fticonsulting.com
Davy Station Casinos, LLLC
John Frain / Roland French Marc Falcone, CFO
+353 1 679 6363 mfalcone@fertitta.com
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In
September 2015 major Californian Tribal casino operator San Manuel
chose GAN's Simulated GamingT launched in November 2015. In October
2015 American Casino & Entertainment Properties (ACEP) chose
GAN's Simulated GamingT launched in December 2015. In December 2015
Borgata Casino Hotel & Spa chose GAN's Simulated GamingT
launching in H1 2016. Also in December 2015 Lady Luck Interactive,
a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN's
Simulated GamingT launching in H1 2016. In February 2016 Rock
Gaming (re-branded as Jack Entertainment) chose GAN's Simulated
GamingT to support their Ohio-based casino properties launching
online in H1 2016. In March 2016 an undisclosed major casino
operator in the North East chose GAN's Simulated GamingT launching
in H2 2016. In April 2016 major Tribal casino operator Chickasaw
Nation chose GAN's Simulated GamingT launching in late 2016. In
June 2016 Tribal casino operator TurningStone Casino Resort chose
GAN's Simulated GamingT launching in early 2017. In July 2016
Nevada's Station Casinos chose GAN's Simulated GamingT launching
early 2017. In September 2016 a major existing US casino client
nominated GAN to launch real money Internet casino gaming in Europe
and other Rest of World regulated markets commencing in H1
2017.
In March 2016 GAN launched its first virtual reality (VR)
Simulated Gaming application containing authentic Class III slot
machines compatible with Oculus Rift VR headsets and available to
download from New York's Empire City Casino Simulated Gaming
desktop website located at http://play.EmpireCityCasino.com.
GAN will be showing their complete portfolio of real money
Regulated Gaming, Simulated Gaming and an 'early access' version of
their Simulated Gaming VR casino at the world's largest gaming
industry trade show G2E September 26-29 held in Las Vegas.
Investors and other interested parties should reach out via
hello@gan.com to schedule at visit at GAN's stand number 1416.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20160927005732/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
September 27, 2016 03:24 ET (07:24 GMT)
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