GAN launches Simulated Gaming™ for the Oneida Indian Nation’s Turning Stone Resort Casino in upstate New York.
March 27 2017 - 1:00AM
Business Wire
GAN’s Simulated Gaming™ now available at
TurningStone.com and in major app stores
GAN plc (“GAN” or the “Company”), an award-winning developer and
supplier of enterprise-level B2B Internet gaming software, services
and online gaming content in the United States, announces it has
launched Simulated Gaming™ for one of the longest-standing Native
American casino operators in America at their Turning Stone Resort
Casino property.
Turning Stone Resort Casino (“the Client”) is a major
destination for residents of central New York State and has been
operational since 1993. This 24-year old casino is owned and
operated by the Oneida Nation headquartered in Verona, New York.
This partnership was previously announced by GAN on September 9,
2016.
Following an extensive diligence process, GAN was selected for
their deep capabilities in providing both real money and social
gaming experiences from a singular technology platform together
with the ability to deliver a custom-designed website/App wholly
integrated into their on-property loyalty program and KONAMI
Gaming’s SYNKROS™ casino management system. This provides Turning
Stone’s loyal customers with a means of enhancing their overall
experience with an interactive online component. Turning Stone’s
gaming website/app is not gambling and people are not wagering with
live money.
Highlights
- Now available online at
TurningStone.com is an innovative Internet-based Simulated Gaming™
service designed by GAN specifically to complement Turning Stone’s
land-based casino, offering patrons a gaming-as-entertainment
experience comprising a wide range of recognized casino slots,
video poker and table games available only on GAN’s Simulated
Gaming™ platform.
- Custom product design by GAN reflects
and protects the Turning Stone brand identity with cutting-edge
user interface for maximum patron engagement across desktop web,
mobile web and native apps available within the major app
stores.
- Simulated Gaming™ experience is fully
integrated into the on-property rewards program operated by the
Client in reliance upon the KONAMI Gaming SYNKROS™ casino
management system. First Simulated Gaming™ deployment integrated
with KONAMI Gaming’s SYNKROS™ casino management system.
Management Commentary
Dermot Smurfit, CEO of GAN commented:
“Turning Stone has intelligently placed its highly-regarded
loyalty program at the heart of their new Simulated Gaming consumer
proposition which has already delivered high levels of online
engagement with their casino patrons. We look forward to a
successful and long term relationship with one of New York State’s
longest-established casino operators.”
FAQ’s about GAN’s Simulated Gaming™
- The Client is the second US client in
the populous State of New York and the fourth major Native American
US client secured by GAN to date.
- Launched in the US by GAN in January
2014, Simulated Gaming™ has proven to monetize Internet traffic to
existing websites operated by land-based US casinos with average
revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32
in 2015, as against an original estimate of $0.60, greatly
exceeding equivalent numbers reported by Social Casino
operators.
- Supported by 147 months of operating
data across ten (10) major US casino deployments, Simulated Gaming™
is now proven to drive increased visitation on-property and in 2014
delivered on average a 28% uplift in on-property theoretical win
from increased visitation by existing patrons who also engage with
Simulated Gaming™ online.
- US casino operators report more than
50% of their surveyed casino patrons are already engaged in playing
multiple Social Casinos online. Simulated Gaming™ enables
land-based US casinos access to the Social Casino market worth $3.8
billion annually worldwide in 2016 (source: Eilers & Krejcik
Gaming, LLC) and is proven to increase property visitation among
existing patrons, reactivate lapsed patrons bringing them back
on-property and drive acquisition of new patrons from outside the
typical drive distance to the property.
www.GAN.com
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAN.
The Company has developed an Internet gaming enterprise software
system, GameSTACK™, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gambling Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat,
Ainsworth, KONAMI, Everi (formerly Multimedia Games), Incredible
Technologies, GamoMat, Reel Time Gaming, High Flyer Games and
Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming
content to major European gaming operators including Bet365,
Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and
SNAI.
In the United States for real money Internet gaming, GAN has
partnered with Betfair Plc to provide its Internet Gaming System
following the introduction of regulated real-money online gaming in
New Jersey in November 2013.
In the United States for Simulated Gaming™, GAN has partnered
with an increasing number of major land-based US casinos
coast-to-coast. In New York, GAN has launched a Simulated Gaming™
website via www.EmpireCityCasino.com in September 2014. In
Pennsylvania, GAN launched a Simulated Gaming™ website
www.ParxOnline.com in March 2015. In March 2015 Maryland Live!
Casino in Maryland chose GAN to upgrade their existing free-to-play
website to a monetized Simulated Gaming™ website, soft-launched in
July 2015 and launched integrated with their casino management
system in November 2015. In September 2015 major Californian Tribal
casino operator San Manuel chose GAN’s Simulated Gaming™ launched
in November 2015. In October 2015 American Casino &
Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™
launched in December 2015. In December 2015 Borgata Casino Hotel
& Spa chose GAN’s Simulated Gaming™ launching in H1 2017. Also
in December 2015 Lady Luck Interactive, a wholly-owned subsidiary
of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ and
launched in July 2016. In February 2016 Rock Gaming (re-branded as
JACK Entertainment) chose GAN’s Simulated Gaming™ to support their
Ohio-based casino properties launched online in October 2016. In
March 2016 Twin River in the North East chose GAN’s Simulated
Gaming™ and launched in November 2016. In April 2016 major Tribal
casino operator Chickasaw Nation chose GAN’s Simulated Gaming™
launching in H1 2017. In June 2016 Tribal casino operator
TurningStone Casino Resort chose GAN’s Simulated Gaming™ and
launched in March 2017. In July 2016 Nevada’s Station Casinos chose
GAN’s Simulated Gaming™ launching in H1 2017. In September 2016 a
major existing US casino client nominated GAN to launch real money
Internet casino gaming in Europe and other Rest of World regulated
markets commencing in H1 2017.
For more information please visit www.GAN.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170326005065/en/
GANDermot Smurfit, +44 (0) 20 7292 6262Chief Executive
Officerdsmurfit@GAN.comorInvestors: The Equity GroupAdam
Prior/Kyle King, 212-371-8660aprior@equityny.comorDavyJohn
Frain/Roland French, +353 1 679 6363
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