Global Traffic Network, Inc. Announces Introduction of the Mobile Traffic Network Broadcast Platform
April 03 2008 - 7:00AM
Business Wire
Global Traffic Network, Inc. (Nasdaq: GNET), a leading provider of
custom traffic and news reports to radio and television stations
outside the U.S., announced that it is expanding its technology and
broadcast capabilities to enable its product and service offerings
to reach the growing population of mobile phone consumers
worldwide. Global Traffic Network is developing the Mobile Traffic
Network Broadcast Platform and has filed for patent protection both
domestically and internationally. The platform includes passive
alerting capability, initially targeted for traffic, but having
much broader applicability. The GTN system will push traffic
information, emergency alerts and other audio messages to the
consumer passively without any interaction with the phone required
from the consumer. The technology generates information reports
that reach the phone as an audio message that automatically starts
speaking to the consumer (much like a ringtone) when information
pertinent to that driver becomes important. This eliminates the
need for a driver to read a text message, pre-plan or check a route
before driving, or to touch or otherwise interact with the phone to
obtain information. Drivers can simply leave home and rely on their
phones to notify them automatically of any pertinent information
before the driver reaches a traffic problem. Currently, all
messaging delivered to handsets are sent to the phone in a manner
that requires the consumer to interact with the phone to get review
messages. This system changes the paradigm of how critical
informational messages, such as traffic, E-911, weather, etc. are
transmitted to consumer via mobile phones. �This is a completely
new way to communicate traffic information and other alerts to the
consumer. We anticipate that the Mobile Traffic Network Broadcast
Platform will not only generate new revenue sources for our traffic
broadcast business but from licensing the technology into other
market segments�, said Bill Yde, CEO of Global Traffic Network. The
technology will support any speaker enabled phone that supports
JAVA, Brew, Symbian, Windows or Linux. Currently the technology is
compatible with approximately 96 % of all mobile phones worldwide.
George Ranallo, CEO of Summit Mobile and former Director of
Consumer Application Development at Sprint, has been contracted to
spearhead product development of the Mobile Traffic Network
Broadcast Platform in the US, Canada, Australia and Europe, where
he will be creating new product solutions and product awareness
with mobile carriers, infrastructure/enterprise providers and
handset manufactures. �This application not only has great
potential for all of the mobile phone companies worldwide but also
has many other useful applications apart from traffic� stated
Ranallo. �I am excited to help get this project off the ground. I
believe that this service can be one of the most widely utilized
applications in the mobile world. There are many LBS type systems
available in the market today, but the GTN application is the only
one I know of that eliminates the volume and cost restrictions that
have prevented LBS and GPS alerting systems from being commonplace.
Passive alerting based on a users location opens the door to a
whole host of mobile applications and services which, to date, have
been cost prohibitive to develop and support.� Testing of the
system is scheduled for spring 2008, with an anticipated roll out
of the product in late 2008. Information can be found at
www.mobiletrafficnetwork.com. About Global Traffic Network, Inc.
Global Traffic Network, Inc. (Nasdaq: GNET) is a leading provider
of custom traffic and news reports to radio and television stations
outside the U.S. The Company operates the largest traffic and news
network in Australia, operates seven traffic networks in Canada and
has recently commenced operations in the United Kingdom. In
exchange for providing custom traffic and news reports, television
and radio stations provide Global Traffic Network, Inc. with
commercial airtime inventory that the Company sells to advertisers.
As a result, radio and television stations incur no out-of -pocket
costs when contracting to use Global Traffic Network, Inc.�s
services. For more information, visit the Company�s website at
www.GlobalTrafficNetwork.com. This press release contains
statements that constitute forward-looking Statements. These
statements reflect our current views with respect to future events.
These forward-looking statements involve known and unknown risks,
uncertainties and other factors, including those discussed under
the heading �Risk Factors� and elsewhere in our annual report 10-K
that may cause our actual results, performance or achievements to
be materially different from any future results, performances or
achievements anticipated or implied by these forward-looking
statements. These statements can be recognized by the use of words
such as �may,� �will,� �intend,� �should,� �could,� �can,� �would,�
�expect,� �believe,� �estimate,� � predict,� �potential,� �plan,�
�is designed to,� �target� or the negative of these terms, and
similar expressions. Among other things, we can provide no
assurance that a patent related to Global Traffic Network Mobile
Broadcast Platform will be granted or, if granted, that it would
not be successfully challenged by others or invalidated. In
addition, we cannot assure that our development efforts will
progress past the testing phase or that we will be able to
commercialize Mobile Traffic Network Broadcast Platform within
expected timeframes, if at all. We do not undertake to revise any
forward-looking statements to reflect future events or
circumstances.
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