SharecareNow, powered by WCG, a new service providing online
analytics and insights to facilitate meaningful online
conversations about health and wellness, today announced
"SharecareNow 10 - Diabetes," a proprietary list identifying the
most influential people currently within the diabetes online
community. The SharecareNow 10 - Diabetes list is the first of many
disease-specific lists that will be released to identify the most
influential people able to reach and impact audiences across
multiple online channels -- from mainstream news sites and personal
blogs to community forums and Facebook.
"The diabetes online community has exploded in the past decade,
with people relying on these top influencers for credible and
reliable information to help them effectively manage their disease,
while also finding support through their online relationships,"
said Jeff Arnold, chairman and chief architect of Sharecare. "We
believe it is important for healthcare experts in the diabetes
field to also influence the online conversation to provide the
medical perspectives and advice diabetes patients are seeking.
SharecareNow hopes to enable these key influencers and medical
professionals to connect and expand the conversation, with the goal
of reducing disease rates and improving the health of millions of
people."
The release of SharecareNow 10 - Diabetes coincides with
American Diabetes Month®, a nationally recognized month led by the
American Diabetes Association dedicated to diabetes awareness.
According to the Centers for Disease Control, nearly 26 million
Americans (or 8.3% of the U.S. population) are living with
diabetes, every 17 seconds someone is diagnosed with the disease,
and an additional 79 million are at high risk for developing type 2
diabetes.
"As the diabetes epidemic continues to sweep our nation, it is
important that a strong online community exists, so that diabetes
patients and families can easily connect with others to learn from
their experiences and connect with experts to take action against
diabetes to ultimately change the future of the disease," said
Larry Hausner, chief executive officer of the American Diabetes
Association. "Therefore, we applaud the efforts of SharecareNow for
identifying influential individuals who make a difference in the
online community."
In order to be included in the SharecareNow 10 - Diabetes list,
influencers must have demonstrated a consistent impact on
diabetes-specific conversations online over the past year. The
individuals' influence is measured and quantified through a
proprietary algorithm based on more than 40 individual metrics,
including diabetes relevance, syndication, presence and reach.
These individuals are then ranked from most to least influential
based on a unique scoring structure.
The following top influencers make up SharecareNow 10 -
Diabetes:
1) Amy Tenderich, DiabetesMine™ 2) Kerri Sparling, Six Until Me
3) Kelly Close, Close Concerns 4) Manny Hernandez, Tu Diabetes /
Ask Manny 5) Leighann Calentine, D-Mom Blog 6) Riva Greenberg, The
Huffington Post 7) Kelly Kunik, Diabetesaliciousness™ 8) Elizabeth
Woolley, About.com - Type 2 Diabetes / Diabetic Mommy 9) Kim
Vlasnik, Texting My Pancreas / You Can Do This Project 10) Scott
Johnson, Scott's Diabetes
Additional information on SharecareNow 10 - Diabetes, including
bios and the methodology behind the influencer list, is available
at http://now.sharecare.com.
About SharecareNow, powered by WCG SharecareNow, powered by WCG was
developed in partnership with Sharecare, an interactive social
Q&A platform, and WCG, a market-leading digital communications
agency. Sharecare Now, powered by WCG is an online platform
developed to access real-time analytics on various health topics,
conversations and influencers, and to use these insights to
meaningfully impact the conversation through strategic engagement.
The platform allows health and wellness professionals,
organizations and brands to leverage the most accurate data,
solutions and best practices to participate in the social service
of expert health and wellness content and communities.
About American Diabetes Association The
American Diabetes Association is leading the fight to stop diabetes
and its deadly consequences and fighting for those affected by
diabetes. The Association funds research to prevent, cure and
manage diabetes; delivers services to hundreds of communities;
provides objective and credible information; and gives voice to
those denied their rights because of diabetes. Founded in 1940, our
mission is to prevent and cure diabetes and to improve the lives of
all people affected by diabetes. For more information please call
the American Diabetes Association at 1-800-DIABETES
(1-800-342-2383) or visit www.diabetes.org. Information from both
these sources is available in English and Spanish.
About Sharecare Launched in 2010 and based
in Atlanta, GA, Sharecare's mission is to greatly simplify the
search for high-quality healthcare information and answer the
world's questions of health. Created by Jeff Arnold and Dr. Mehmet
Oz, in partnership with Harpo Studios, HSW International (NASDAQ:
HSWI), Sony Pictures Television, and Discovery Communications, the
Sharecare interactive social Q & A platform allows people to
ask, learn and act upon questions of health and wellness. The
company's innovative approach provides a wide array of expert
answers to each question ranging from hospitals to MDs to
non-profits to healthcare companies to active health consumers,
ultimately creating a community where healthcare knowledge is
built, shared and put into practice.
Follow us on Twitter @SharecareNow Find us on Facebook Read our
Sharecare Blog Watch us on YouTube
About WCG Led by Chairman and CEO Jim
Weiss, WCG is an independent company focused on integrated
corporate and product marketing and communications for some of the
world's leading companies, with offices in San Francisco, New York,
Chicago, Washington, D.C., Austin and London. Over the past 10
years, WCG has received numerous industry awards, including "2011
Digital Agency of the Year," and "Healthcare Agency of the Year"
twice. WCG currently works with more than 60 of the top healthcare
brands worldwide, from pharmaceuticals and medical devices to
overall corporate presence. The company's seasoned professionals
specialize in social media analytics, online strategy, branding,
design, digital and traditional marketing, corporate and product
PR, media, investor and advocacy relations, clinical trial
recruitment and grassroots direct-to-patient communications
campaigns.
Follow us on Twitter @WCGWORLD Find us on Facebook Read our
CommonSense Blog Watch us on YouTube
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Contact: Brooke Bullen WCG on behalf of Sharecare
415-946-1070 bbullen@wcgworld.com
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